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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Getting Personal with Clienteling

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written to me. Know what’s not great? A canned, cut, and pasted attempt to “connect”. Getting business done during a pandemic meant jewelers HAD to turn the innovation switch on to stay alive. And retailers got in line accordingly...

Can We Talk?

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...

Comforting Tomato Soup

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Comforting Tomato Soup 1 medium white or yellow onion6 tbsp butter2 cans diced tomatoes (14.5-ounce cans)46 oz tomato juice3-6 tbsp sugar (to taste)1-2 tbsp chicken base (or 3 chicken bouillon cubes)freshly ground black pepper (to taste)1 cup sherry (optional)1 ½ cups heavy cream¼ cup chopped fresh basil¼...

Don’t Get Distracted by the Trees On Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life. It is your honorable duty to stand at the helm of this majestic beauty and guide it to ever-increasing greatness. That is if you're not busy spending six hours trying to fix a typo on a blog...

Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...

Baked Feta Pasta

by Hayley Lardinais, Account Coordinator The TikTok pasta recipe that is taking the internet by storm! I’ve seen many variations of the recipe, but this one from The Washington Post is the best combination of easy AND delicious.  Baked Feta Pasta 2 pints cherry or grape tomatoes ((17 1/2 ounces / 500 grams))4 cloves garlic (halved lengthwise)½ cup extra...

So much to love.

By Ellen Fruchtman, President In a few days, Cupid’s arrow will be in full force. Valentine’s Day, with its long history, is the day we celebrate those we love. Which got me thinking. What do you love about your business or what you do for a living? Yes, all jobs and/or running a business can be frustrating...

The Big Game

By Angie Ash, Executive Vice President Did you watch The Big Game? Many people still don’t realize the NFL owns the rights to the term Super Bowl! Regardless if you were Team Buccaneers or Team Chiefs, or just wanted to see The Weeknd at halftime, you likely noticed the theme of the commercials this year aimed for...

Red Velvet Cookies

by Ashley Bowen, Account Coordinator Love is all around. These red velvet cookies are festive and the perfect way to celebrate the season. And, they’re delicious and sure to delight anyone with a sweet tooth! Red Velvet Cookies 1 cup unsalted butter1 cup granulated sugar1 egg2 teaspoons vanilla extract2 cups all purpose flour½ teaspoon baking soda½ teaspoon baking powder¼...

COVID Bridal Boom?

by Shane O’Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed, and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...