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Author: Team-Fruchtman

Cucumber Gin Cocktail

by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail! 4 oz gin2 oz Chartreuse4 oz freshly squeezed lime juice3 oz simple syrup4 cups peeled and diced cucumber1/2 cup waterIcefresh mint (optional) Blend cucumber and water in a high speed blender and then strain juice through a fine mesh...

How to Increase Online Visibility

by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...

The Jewelry Category That’s On Fire

By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...

8 Jewelry Trends to Watch For in 2023

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...

Lamb (or Beef) Meatballs with Couscous and Feta

  1 pound  ground lamb or beef (or a combination)1/4 cup dried apricots, finely chopped1/2 teaspoon ground coriander1 small red onion, one half finely chopped and half thinly sliced1 cup couscous3 tablespoons olive oil3 tablespoons fresh lemon juice2 plum tomatoes, sliced1/2 English cucumber, halved and thinly sliced4 ounces Feta cheese, crumbledsalt and pepper to taste Heat broiler. In...

Using Engaging Audio for Video Content

By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...

Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...

Red Velvet Chocolate Chip Whoopie Cookies

By Angie Ash, EVP 2 sticks butter, unsalted1 cup granulated sugar (or 2/3 cup honey) (Using sugar will result in a flatter cookie. If you bake with honey, expect a thicker texture!)1 egg2 tsp vanilla extract2 cups all-purpose flour (or gluten-free alternative)1/4 cups cocoa powder1/4 tsp kosher salt1/2 tsp baking soda1/2 tsp baking powder1 tbsp hot brewed...