By Ellen Fruchtman Just about every jewelry retail business is focused on selling new. New bridal. New fashion pieces. New watch styles. You reorder fast sellers (as you should). You look for new designers and something just a little different to add to your showcases. What you also try to do is follow some trends. Some are...
by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website is getting traffic, there is no guarantee that more sales will follow. If you feel like this is happening to you, it’s time to dive in and figure out what’s causing the problem. Try adding things to make...
by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail! 4 oz gin2 oz Chartreuse4 oz freshly squeezed lime juice3 oz simple syrup4 cups peeled and diced cucumber1/2 cup waterIcefresh mint (optional) Blend cucumber and water in a high speed blender and then strain juice through a fine mesh...
by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...
1 pound ground lamb or beef (or a combination)1/4 cup dried apricots, finely chopped1/2 teaspoon ground coriander1 small red onion, one half finely chopped and half thinly sliced1 cup couscous3 tablespoons olive oil3 tablespoons fresh lemon juice2 plum tomatoes, sliced1/2 English cucumber, halved and thinly sliced4 ounces Feta cheese, crumbledsalt and pepper to taste Heat broiler. In...
By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...
Watch Shane O’Neill’s interview with Hill & Co., discussing the importance of developing a plan, understanding the path ahead and standing out from the crowd.
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...