By Ellen Fruchtman, President Challah is the bread of celebration in Jewish tradition, which among other things, symbolizes the joining together of family and friends. But you don’t need to be Jewish to love challah! It’s easy bread to make any time! Challah 1/2 cup honey, divided1 cup hot water (about 110 degrees)2 1/4 tsp active dry yeast3/4 cup...
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...
YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics will help. YouTube is the second most visited website...
By Angie Ash, Executive Vice President Can you say winner, winner, chicken dinner? I made this delicious chicken dish and it delivers next-level flavors in every bite! The perfect date night dinner to make together and enjoy at home. Creamy Sun-Dried Tomato Chicken and Orzo 2 tablespoons extra virgin olive oil1 pound boneless, skinless chicken breasts or small thighs1...
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...
By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Loran Ramm joins the team as an Account Coordinator. She is a graduate of Bowling Green State University with a bachelor’s degree in Creative Writing and Film Studies. Loran enjoys marketing and has a background...
By: Chelsea Schroeder, Account Coordinator Are you looking for a simple, feel-great meal that is not only good for the body, but good for the soul? This easy-peasy restaurant quality meal is perfect for a night in with your spouse or family. Read below to find out how you can bring this fresh recipe to life. Chicken...
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...
By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Although, if they’re used too frequently or without a clear strategy in mind, they become pointless and inefficient. Here are the best tips and...
By Ashley Bowen, Senior Account Coordinator This delicious, creamy, sun-dried tomato chicken pasta can be made using only one pot! Who doesn’t love that after a busy day? It’s also a perfect comfort food option for the cold winter months. Creamy Sun-Dried Tomato Chicken Pasta 8 ounces oil-packed sun-dried tomatoes 1 pound boneless skinless chicken breasts, cubed4 teaspoons...