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Author: Team-Fruchtman

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...

Eggs Benedict – Shacked

by Shane O’Neill, Vice President Main2 pieces naan bread2 tbsp parmesan cheese, shredded8 slices pancetta4 eggssea salt, to tastepepper, to tastearugula, to garnishHollandaise Sauce3/4 cup butter, unsalted3 egg yolks, large1 1/2 tsp lemon juice, fresh1/4 tsp cayenne or hot paprika1/4 tsp kosher saltcracked black pepper, to taste MainBrush Naan bread with butter and toast under broiler just until...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

Make the Logo Bigger!

by Shane O'Neill, Vice President   As with any profession, there are always behind the scene idiosyncrasies that seem to commonly pop up. Sometimes these tweaks or requests don’t really benefit the objective and, in some cases, might be an obstruction to overall quality or effectiveness. In the agency/marketing world none rise higher than “Make the Logo Bigger”....

TikTok & Instagram: The New Search Engines

by Loran Ramm, Account Coordinator   Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...

Cannoli

What to step it up a notch this holiday season? Try your hand at this classic Italian recipe. No one will fuggedaboutit! Notes:  Can use dry or sweet Marsala wine Use a brand of ricotta that is not runny. I use Galbani. You can put it into a strainer over a bowl overnight to strain if...

Are you using Google’s free tools and platforms?

by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free tools and platforms to help you in a variety of ways, both professionally and personally. Are you taking advantage of everything Google has to offer? Google provides more than just a way for people to obtain information...

5 Fundamental Holiday Tips

By Ellen Fruchtman, President It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful season. And while the days will hopefully be busy, it’s easy to forget some important fundamentals to ensure the success carries into 2023 and beyond. Here are a few: Staff Training and Incentives. Over...

Wrapping Up Website Design Best Practices in 2022

Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...

Pumpkin Bars with Cream Cheese Frosting

If you enjoy all things pumpkin, you’ll love this recipe! I find myself craving it every year in the fall and you will too. This dessert will make the perfect addition to your next fall gathering or Thanksgiving feast. Ashley Bowen, Account Coordinator Cake2 cups flour2 cups sugar1 teaspoon baking powder1 teaspoon baking soda1 teaspoon vanilla extract1/2 teaspoon...