by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly pop up. Sometimes these tweaks or requests don’t really benefit the objective and, in some cases, might be an obstruction to overall quality or effectiveness. In the agency/marketing world none rise higher than “Make the Logo Bigger”....
by Loran Ramm, Account Coordinator Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...
What to step it up a notch this holiday season? Try your hand at this classic Italian recipe. No one will fuggedaboutit! Notes: Can use dry or sweet Marsala wine Use a brand of ricotta that is not runny. I use Galbani. You can put it into a strainer over a bowl overnight to strain if...
by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free tools and platforms to help you in a variety of ways, both professionally and personally. Are you taking advantage of everything Google has to offer? Google provides more than just a way for people to obtain information...
By Ellen Fruchtman, President It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful season. And while the days will hopefully be busy, it’s easy to forget some important fundamentals to ensure the success carries into 2023 and beyond. Here are a few: Staff Training and Incentives. Over...
Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...
If you enjoy all things pumpkin, you’ll love this recipe! I find myself craving it every year in the fall and you will too. This dessert will make the perfect addition to your next fall gathering or Thanksgiving feast. Ashley Bowen, Account Coordinator Cake2 cups flour2 cups sugar1 teaspoon baking powder1 teaspoon baking soda1 teaspoon vanilla extract1/2 teaspoon...
By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank. Improving your online findability takes time. There's no need to rush into every step. Improve one aspect at a time and see how your ranking grows. See below for practical tips and a good starting point to...
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You know, take a nice hike in a park to breathe in that fresh fall air, hear the crunchy leaves under my boots, and sip some hot cider, possibly with a little something *extra* in it. So when...
by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some. Pinterest, LinkedIn, Instagram, Tik Tok, and that’s not even all of them! “Is this catchy enough?” “Is this the right kind of post for this platform?” “Did I do that right?” All valid questions. Unfortunately, if your answer to those questions...