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Author: Team-Fruchtman

Attention All Attention-Seekers!

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of most businesses. The way we do this is through advertising, word-of-mouth, and the most important of all, referral. Today, acquisition through advertising may be the most difficult of all. Why? The proliferation of messaging is staggering.  Just how...

The Power of Kindness in the Workplace

by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and increased productivity. With these “good vibes” comes appreciation from current employees, a spike in interest/job applications in future employees and a higher job satisfaction, which turns into lower turnover rates. Creating a workplace culture of kindness is...

Linzer Cookies

By Michael Fruchtman, CFO 2/3 cup almonds1/4 teaspoon ground cinnamon1/2 cup packed light brown sugar1 cup unsalted butter, room temperature2 1/2 cups all purpose flour, spooned and leveled1 large egg1/2 teaspoon baking powder1 teaspoon pure vanilla extract1/2 teaspoon kosher salt1 tablespoon powdered sugar, for dusting1 12 ounce jar seedless raspberry preserves Preheat the oven to 350.  Spread...

The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

Your 2023 Resolution? Be a Goal-Getter!

By Angie Ash, EVP As a side-hustle fitness instructor, I see A LOT of people I like to call “resolutionists” show up at the gym at the beginning of every year. They’re fueled by all the best intentions - losing weight, gaining endurance and speed, and building lean muscle. They usually start with the pedal to the...

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...

Eggs Benedict – Shacked

by Shane O’Neill, Vice President Main2 pieces naan bread2 tbsp parmesan cheese, shredded8 slices pancetta4 eggssea salt, to tastepepper, to tastearugula, to garnishHollandaise Sauce3/4 cup butter, unsalted3 egg yolks, large1 1/2 tsp lemon juice, fresh1/4 tsp cayenne or hot paprika1/4 tsp kosher saltcracked black pepper, to taste MainBrush Naan bread with butter and toast under broiler just until...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

Make the Logo Bigger!

by Shane O'Neill, Vice President   As with any profession, there are always behind the scene idiosyncrasies that seem to commonly pop up. Sometimes these tweaks or requests don’t really benefit the objective and, in some cases, might be an obstruction to overall quality or effectiveness. In the agency/marketing world none rise higher than “Make the Logo Bigger”....

TikTok & Instagram: The New Search Engines

by Loran Ramm, Account Coordinator   Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...