By Ellen Fruchtman, President If we have learned anything over the course of the last few years, it is our ability to pivot and look straight in the eye of adversity. Now it’s 2022. And, in some ways, the news is the same, and perhaps life in 2019 will never be achieved again. All that being said,...
By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe game with a fresh new look. Sometimes, a little sparkle can go a long way, and all you need is the right piece of jewelry to create a whole new vibe! You can turn a basic outfit...
By Michael Fruchtman, CFO Blueberry Breakfast Bread 1/2 cup butter, melted (Additional is needed for greasing the pan)1 cup fresh blueberries1 3/4 cup flour, divided2 teaspoons baking powder1/4 teaspoon salt1/4 teaspoon baking soda1 cup sugar2 large eggs1/2 cup milk1 teaspoon vanilla Heat oven to 375 degrees. Grease an 8-inch loaf pan with butter. Line the bottom of the pan...
By Angie Ash, Executive Vice President The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers, you know the coming weeks are going to be a sprint to Christmas. Once you’ve reached the finish line, nobody will want a very large glass of wine and fuzzy slippers more than you. But, before you’re...
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of their newest fine jewelry brand extension, Clarté! The work will be centered around the goal of developing a relationship with retail jewelers. We’ll be focusing on branding and campaign development, as well as developing supporting assets for...
By: Amber Bartolet, Social Media Marketing Manager Like many others, Thanksgiving last year looked a little different. Instead of travelling to Indianapolis to spend some time with our extended family, we had a small, intimate Thanksgiving at home with my parents and siblings. This was the perfect opportunity for us to try out this “Out of This...
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...
By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible? Any time you utilize video with speech...
By Ellen Fruchtman, President Smitten Kitchen has always been a great go-to for just about any recipe. Here’s a new one that’s been tried and devoured. Inspired by Yotam Ottolenghi, another one of my favorite chefs! Get it now. Winter Squash And Spinach Pasta Bake 1 large Egg1 cup Ricotta1 cup Finely Grated Parmesan 1 cup Coarsely Grated...
By Ellen Fruchtman, President We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...