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Author: Team-Fruchtman

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...

Anticipating the 2022 Holiday Season

As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to tackle marketing in the current economic environment that will appeal to consumers.  First, be aware of today’s challenges. The past couple of years have brought their own obstacles, thanks to a global pandemic and re-learning how to...

Chocolate Mousse

  6 eggs, separated1 container ladyfingers, refrigerated1 cup sugar4 squares unsweetened chocolate, melted1 1/2 teaspoons vanilla extract2 cups heavy cream Beat egg yolks & add sugar 1 tablespoon at a time. Beat in melted chocolate with vanilla. Beat egg whites until stiff & fold in chocolate mixture.Spoon into springform pan lined with Ladyfingers.Chill for at least 4 hours. ...

It’s All in the Type

As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...

Rubber? Meet Road.

By Ellen Fruchtman, President   Hear me out. Whenever I speak to a new prospect (or even existing clients), I always ask what’s their point of differentiation. Let’s face it. Unless you are carrying a brand no one else has in your city and is specifically being sought out, you all carry much of the same. Don’t take...

Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY?  Web users demand clarity. People have limited attention spans, and if your website is confusing, they will leave.   HOW? Start with your homepage. Take a fresh look at it and scan the full page. What stands out? What grabs your attention? What would you click next? When a new user lands...

Apple Gouda Stuffed Chicken

with Smoky Roasted Sweet Potatoes Source For Chicken2 10-ounce chicken breasts, boneless and skinless1.5 ounces gouda cheese, thinly sliced1/2 large apple, thinly sliced1 teaspoon olive oil1 teaspoon fresh thyme1/2 teaspoon salt1/2 teaspoon ground pepperFor Sweet Potatoes2 large sweet potatoes, peeled and diced1 tablespoon olive oil1/2 teaspoon smoked paprika1 teaspoon fresh thyme1/2 teaspoon sea salt Preheat the oven to 425°F.Spray...