by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags". One way to...
By Angie Ash, Executive Vice President Ginger molasses cookies are my very favorite holiday cookie, but who needs to wait until then to enjoy these delicious cookies? This recipe includes another favorite - chocolate! Chocolate Ginger Molasses Cookies 7 ounces good quality semisweet chocolate1 cup white whole wheat flour1/2 cup all-purpose flour (Plus 1 tbsp)1 tablespoon unsweetened Dutch-process cocoa...
By Angie Ash, Executive Vice President We see it all too often. Retail jewelers getting hung up on the brands they carry. And we get it, especially if they offer a generous co-op program. Of course, you want to utilize those dollars when it makes sense. However, keep this in mind. The vast majority of jewelry brands...
By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...
By Shane O'Neill, Vice President Grandma's Waffles 2 cups Flour3 tsp Baking Powder1 tsp Salt4 large Eggs, Separated3 tbsp Sugar6 tbsp Shortening, Melted1 1/2 cups MilkNon-Stick cooking Spray Sift flour, baking powder, salt and sugar on wax paper.Separate eggs and place egg yolks in a large bowl and egg whites in a regular bowl. Beat egg whites until firm.Add...
By Amber Bartolet, Social Media Marketing Manager With social media demonstrating a consistent upward trend, it’s clear why brands invest a lot of time and effort into creating an effective social media strategy. But what if there were some strategies your social media team has been overlooking? This article is going to discuss some strategies you may...
By Ashley Bowen, Account Coordinator If you’re planning a trip to the apple orchard this fall, this delicious apple crisp recipe is the perfect way to use your freshly picked apples. This dessert tastes great on its own but it can also be paired with vanilla ice cream. Apple Crisp 10 cups All-purpose apples (Peeled, cored, and sliced)1 cup...
by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...
By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word by itself according to the Oxford Dictionary means “the quality of being particularly noticeable or important; prominence”. In marketing, it has everything to do with becoming top of mind when the consumer is making (or considering) a...
By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been more important when it comes to keeping your business thriving during the upcoming holiday season. Did you know that as an online retailer or business, you can build more trust among your consumers with these three techniques?...