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Author: Team-Fruchtman

Funnel Cake

County fairs and carnivals are plentiful in the summer and it can often be hard to choose which sweet treat you want to indulge in. Funnel cakes are an easy treat to make at home, making the decision a little easier! You can also experiment with different toppings, such as fruit, chocolate syrup, sprinkles, and candy...

Getting Diversity in Marketing Right

by Angie Ash, EVP Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it right? Meaning, is it resonating with their customers and prospective customers?  If you’ve been making an effort to show diversity in your marketing too, below are some reasons it may be falling flat...

Midterm Mania

With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...

Shack’s Bar Pizza

2 cups all purpose flour, unbleached 2 tbsp cornstarch2 tsp granulated sugar1 tsp baking powder1 tsp kosher salt1/2 cup water2 tbsp olive oilpepperonipizza saucepizza cheese Combine the flour, cornstarch, sugar, baking powder, and salt in a bowl of stand mixer. In a liquid measuring cup, combine the water and oil. Turn the mixer on low speed and...

This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are about to introduce ad-supported subscription options. As two of the most dominant streaming services with the highest average customer retention rates, the question is how much of traditional cable ad dollars will move over to Disney+ and...

Garlic Ginger Grilled Shrimp

  2 teaspoons extra virgin olive oil1 teaspoon fresh ginger, grated and peeled1/2 teaspoon cumin, ground1/4 teaspoon sea salt1/4 teaspoon black pepper2 garlic cloves, minced2 pounds large shrimp, peeled and deveined Prepare grill. Toss shrimp with all ingredients in a medium bowl until coated. Thread shrimp onto skewers and cook for about 3 minutes on each side until...

Christmas In July

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone who thinks July is way too early to be prepping for your holiday marketing plans. July you say? Yes, July. First and foremost, the summer isn’t a crazy busy time for fine jewelry. Your staff is not...

Lewis Jewelers To Move To New Location

Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road! While their current location has served friends and family of Ann Arbor for over 100 years, David Lewis (owner of Lewis Jewelers) decided it was time to expand their growing business into a bigger space to showcase all it has to offer. Read...

Summer Squash Casserole

Nothing screams summer like Summer Squash Casserole! Source 1 pound yellow squash (cut into ¼-inch slices)1 pound zucchini squash (cut into ¼-inch slices)2 1/2 tbsp olive oil (you can also use avocado oil, safflower or sunflower oil)1/4 tsp garlic powder1/3 cup parmesan cheese, grated1/3 cup panko breadcrumbs (sub regular or gluten-free breadcrumbs for same taste)2 tbsp fresh parsley,...