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Author: Team-Fruchtman

The Customer Journey

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...

National Mom & Pop Business Owners Day

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...

Spring Sangria

While the weather is wet and gloomy outside, bring some sunshine inside with a drink that will put spring in your step as you wait for the flowers outside to bloom. Source: https://eat-drink-love.com/spring-sangria/ 750 ml bottle of fruity white wine3 cups Sprite (or lemon lime sparkling water)2 cups pineapple juice1/2 cup orange juiceSliced lemons, limes and oranges (plus pineapple,...

Feeling the Pinch

By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...

We’re growing!

We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...

Belgian Waffles with Syrup

Classic Belgian Waffles

By Shane O’Neill, Vice President 2 cups cake flour2 teaspoons baking powder1/2 teaspoon salt4 large eggs, separated2 tablespoons sugar1/2 teaspoon vanilla extract4 tablespoons unsalted butter, melted2 cups milknon-stick cooking spray Preheat the waffle iron according to the manufacturer’s instructions. In 1 medium bowl sift together flour, baking powder, and salt. Set aside.In a second bowl use the wooden...

New Shopify Website on the Horizon!

By Angie Ash, Executive Vice President Fruchtman Marketing is excited to announce the development of a new website for Elebash’s Jewelers of Pensacola, Florida. Their new website will be built on the Shopify platform and will feature an elegant theme to highlight their custom, bridal, and repair business. The new site is set to launch in early...

Challah

By Ellen Fruchtman, President Challah is the bread of celebration in Jewish tradition, which among other things, symbolizes the joining together of family and friends. But you don’t need to be Jewish to love challah! It’s easy bread to make any time! Challah 1/2 cup honey, divided1 cup hot water (about 110 degrees)2 1/4 tsp active dry yeast3/4 cup...

Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...