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Author: Team-Fruchtman

Cold Chocolate Souffle

It’s hot outside. So, you want something cold to cool down. And, you always need something chocolate, don’t you think? 2 envelopes unflavored gelatin1/2 cup orange juice8 ounces semi-sweet chocolate (The better the chocolate, the better the souffle! At the very least use Ghirardelli, but consider Guittard or Callebaut (pricey but worth it!) )1/4 cup Kahlua7 eggs1...

Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software, etc. Yet few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact...

Inflation? Fear Not! Download Our FREE White Paper.

Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here.  Want the entire white paper? We’re happy to share it with you! Download it here on our website.  AND if you’re going...

Frozen Watermelon Margarita

Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with a cool, frozen watermelon margarita. Enjoy! Source RIM2 tablespoons kosher salt1 tablespoon granulated sugar1 lime zest1 lime wedgeCOCKTAIL4 cups chopped watermelon1/4 cup lime juice1/2 cup silver tequila1/4 cup triple sec4 slices watermelon, for garnish4 lime rounds, for garnish Place...

5 Predictions for Jewelry Retail in the Second Half of 2022

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...

Are you better?

By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How do I become like (fill in the blank jeweler)?  How many times have you asked one, if not all of these questions, at some point in your business life? When all you really need to do is look inward...

Up and Coming: Voice Search

We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...

Fruit Pizza

Pizza is a favorite among many, but you can also make it for dessert and it’s equally delicious! The dessert version uses sugar cookie dough, cream cheese frosting and fresh fruit, making it the perfect summertime dessert to bring to a gathering with friends and family. If you’re short on time, premade sugar cookie dough from...

sustainable engagement rings

A Case for Sustainability

by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond jewelry business, you’re not alone! Here’s how the message of sustainability can help. Conflict-free diamonds have long been a topic of discussion and advocacy among fine retail jewelers, but it seems the biggest conflict we’ve seen lately in...