by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a lot of time to ponder the intricacies of the business-consumer connection and what retail jewelers can do better! While the industry as a whole is making strides, (adopting service technology such as Podium is one example), work still...
by Charles Pobee-Mensah, Director of Digital Marketing Cool off this summer with a traditional lemonade treat! Traditional Lemonade 2 lemons1 ½ pint boiling water2 tbsp sugarice cubes Cut 3 thin slices of lemon, and reserve them for decorating.Thinly peel the remaining lemons and place the rind in a bowl with the sugar, pour on the boiling water and leave until...
by Charles Pobee-Mensah, Director of Digital Marketing Would you prefer the marketing emails you get to be more personalized and relevant? What about privacy? Would you prefer to have your email inbox protected from marketers who want to track your email activity, or would you prefer it not to be protected? Phrased like this, most of us would...
by Haley Lardinais, Account Coordinator July 6th, a pretty average day right? But, here are some pretty cool things that happened on this day in years past that have definitely left their mark: In honor of Wimbledon in the swing of it, on this day in 1957, Althea Gibson became the first African American to win the...
by Angie Ash, EVP No hot soup here! This chilled soup is my favorite to make every summer when it’s far too hot to turn on your oven. It’s delicious and flavorful, and the hint of lemon makes it oh so refreshing! Chilled Squash Soup with Leeks and Dill 2 leeks (white and pale green parts)2 tbsp extra virgin...
A Fruchtman Marketing Podcast
Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.
by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless. Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...
By Kristy Cartmell, Designer/Social Media Specialist There’s nothing that works for just about any occasion quite like a chicken wrap. Whether you’re hosting a backyard party, need a quick lunch, or something to pack with you to take to the beach, this recipe has you covered. It’s so delicious, healthy, and filling but not too heavy for...
by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...
by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that 68% of their respondents said they would join a loyalty program for brands they like. Yes, running a loyalty program means you will have to give away something, be it discounts, early access to events, sales, and...