Looking for a Fresh Approach to your Marketing? Let's Chat in Vegas at the JCK Show! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Author: Team-Fruchtman

The Complex Television Media Buy

What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...

Shackwacker

by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

Age of the Cookie Cutters

By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...

Get Your Store Ready for Mother’s Day

Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...

Best BBQ Chicken Kebabs

By Michael Fruchtman, CFO Sauce:1/2 cup ketchup1/4 cup light or mild molasses2 tablespoons grated onion2 tablespoons Worcestershire sauce2 tablespoons Dijon mustard2 tablespoons cider vinegar1 tablespoon light brown sugarKebabs2 pounds boneless skinless chicken thighs2 teaspoons kosher salt2 tablespoons sweet paprika4 teaspoons sugar2 teaspoons smoked paprika2 slices bacon, cut into 1/2 inch pieces SauceBring all ingredients to a simmer in...

The Customer Journey

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...

National Mom & Pop Business Owners Day

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...

Spring Sangria

While the weather is wet and gloomy outside, bring some sunshine inside with a drink that will put spring in your step as you wait for the flowers outside to bloom. Source: https://eat-drink-love.com/spring-sangria/ 750 ml bottle of fruity white wine3 cups Sprite (or lemon lime sparkling water)2 cups pineapple juice1/2 cup orange juiceSliced lemons, limes and oranges (plus pineapple,...

Feeling the Pinch

By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...

We’re growing!

We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...