By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...
We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...
By Shane O’Neill, Vice President 2 cups cake flour2 teaspoons baking powder1/2 teaspoon salt4 large eggs, separated2 tablespoons sugar1/2 teaspoon vanilla extract4 tablespoons unsalted butter, melted2 cups milknon-stick cooking spray Preheat the waffle iron according to the manufacturer’s instructions. In 1 medium bowl sift together flour, baking powder, and salt. Set aside.In a second bowl use the wooden...
A Fruchtman Marketing Podcast
With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.
By Angie Ash, Executive Vice President Fruchtman Marketing is excited to announce the development of a new website for Elebash’s Jewelers of Pensacola, Florida. Their new website will be built on the Shopify platform and will feature an elegant theme to highlight their custom, bridal, and repair business. The new site is set to launch in early...
By Ellen Fruchtman, President Challah is the bread of celebration in Jewish tradition, which among other things, symbolizes the joining together of family and friends. But you don’t need to be Jewish to love challah! It’s easy bread to make any time! Challah 1/2 cup honey, divided1 cup hot water (about 110 degrees)2 1/4 tsp active dry yeast3/4 cup...
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...
YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics will help. YouTube is the second most visited website...
By Angie Ash, Executive Vice President Can you say winner, winner, chicken dinner? I made this delicious chicken dish and it delivers next-level flavors in every bite! The perfect date night dinner to make together and enjoy at home. Creamy Sun-Dried Tomato Chicken and Orzo 2 tablespoons extra virgin olive oil1 pound boneless, skinless chicken breasts or small thighs1...
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...