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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

12 Pros And Cons Of A Corporate Name Change

By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...

Grandma’s Waffles

By Shane O'Neill, Vice President Grandma's Waffles 2 cups Flour3 tsp Baking Powder1 tsp Salt4 large Eggs, Separated3 tbsp Sugar6 tbsp Shortening, Melted1 1/2 cups MilkNon-Stick cooking Spray Sift flour, baking powder, salt and sugar on wax paper.Separate eggs and place egg yolks in a large bowl and egg whites in a regular bowl. Beat egg whites until firm.Add...

Apple Crisp

By Ashley Bowen, Account Coordinator If you’re planning a trip to the apple orchard this fall, this delicious apple crisp recipe is the perfect way to use your freshly picked apples. This dessert tastes great on its own but it can also be paired with vanilla ice cream. Apple Crisp 10 cups All-purpose apples (Peeled, cored, and sliced)1 cup...

TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...

Storytime.

By Ellen Fruchtman, President  Have you heard about the best way to build your brand? It’s through salience. The word by itself according to the Oxford Dictionary means “the quality of being particularly noticeable or important; prominence”. In marketing, it has everything to do with becoming top of mind when the consumer is making (or considering) a...

Roasted Tomato Soup

by Kelsi Roth, Senior Graphic Designer Easy Roasted Tomato Soup 2 pints of tomatoes ((two different kinds, like Roma & Campari))1 head of garlic (halved)1 shallot (halved)1 bunch of basil1 serrano pepper (stem removed)salt & pepper (to taste)olive oil (to taste)½ cup heavy cream½ cup vegetable broth Combine everything except cream and broth in an oven-safe pot...

You Lost a Big Brand. Now What?

by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...

We’re Growing!

by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...