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Author: Team-Fruchtman

BBQ Brisket

by Ellen Fruchtman, CEO Too cold out there to barbeque? Not to worry. This recipe does the trick inside! 4 lb brisket1 jar Original KC Masterpiece BBQ sauce (or a sauce of your choice)1 1/2 tsp salt1 1/2 tsp pepper2 tbsp chili powder1 tsp crushed bay leaves2 tbsp liquid smoke Combine dry ingredients. Rub liquid smoke on the brisket,...

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a few ways you can stay ahead of the curve (and your competitors!).  Subscribing to blogs is a quick and easy way to stay informed: they provide free information on what is going on in the industry! Next, periodically...

Quick & Easy Snow Cream

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Take the kids outside and have some fun in the snow for this recipe! 1/2 cup milk1/4 cup sugar1/2 tsp vanilla extract4 cups fresh snow Whip the milk, sugar and vanilla in a chilled, metal bowl. Stir in snow. Add your favorite toppings and enjoy! ...

VDAY Thoughts

by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to rest. I thought this article might provide some food for thought about what this holiday means to your business and plan accordingly. While the NRF has not presented any Valentine’s Day predictions as of this writing, suffice it...

A Warm Welcome to Kassab Jewelers

We are excited to welcome Kassab Jewelers and its president, Noha Kassab, to the Fruchtman Marketing family! With three distinct locations in Oregon, Kassab Jewelers takes pride in its in-depth bridal experience and custom jewelry expertise. Kassab Jewelers’ vision is to make your jewelry, along with your jewelry shopping experience, unique to you. For more information...

Healthy KFC Popcorn Chicken

by Michael Fruchtman, CEO Who doesn't love a healthy alternative to their favorite indulgence? 1.7 lbs boneless, skinless chicken breasts2 egg whites, lightly beaten1/2 cup all purpose flour1 tsp baking powder1 tsp paprika1 tsp onion powder1 tsp garlic powder1 tsp chili powder1 1/2 tsp Italian herb seasoning1/2 tsp mustard powder1/2 tsp celery salt1/4 tsp ginger powder1 1/2 tsp...

The Power of Persuasion

by Sarah Roush, Graphic Designer + Digital Marketing Assistant We live in a world of persuasion. Buy this, try this, wear that, be cool. But persuasion doesn’t always have to be so direct.  Storytelling is one of my favorite ways to market products. It can be a quote from the product designer or the person who found the...