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Author: Team-Fruchtman

Out Of This World Turkey Brine

By: Amber Bartolet, Social Media Marketing Manager Like many others, Thanksgiving last year looked a little different. Instead of travelling to Indianapolis to spend some time with our extended family, we had a small, intimate Thanksgiving at home with my parents and siblings. This was the perfect opportunity for us to try out this “Out of This...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible?  Any time you utilize video with speech...

Winter Squash And Spinach Pasta Bake

By Ellen Fruchtman, President Smitten Kitchen has always been a great go-to for just about any recipe. Here’s a new one that’s been tried and devoured. Inspired by Yotam Ottolenghi, another one of my favorite chefs! Get it now. Winter Squash And Spinach Pasta Bake 1 large Egg1 cup Ricotta1 cup Finely Grated Parmesan 1 cup Coarsely Grated...

Enjoy The Ride

By Ellen Fruchtman, President  We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...

Chocolate Ginger Molasses Cookies

By Angie Ash, Executive Vice President  Ginger molasses cookies are my very favorite holiday cookie, but who needs to wait until then to enjoy these delicious cookies? This recipe includes another favorite - chocolate! Chocolate Ginger Molasses Cookies 7 ounces good quality semisweet chocolate1 cup white whole wheat flour1/2 cup all-purpose flour (Plus 1 tbsp)1 tablespoon unsweetened Dutch-process cocoa...

The Most Valuable Brand? Your Own.

By Angie Ash, Executive Vice President We see it all too often. Retail jewelers getting hung up on the brands they carry. And we get it, especially if they offer a generous co-op program. Of course, you want to utilize those dollars when it makes sense. However, keep this in mind. The vast majority of jewelry brands...

12 Pros And Cons Of A Corporate Name Change

By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...

Grandma’s Waffles

By Shane O'Neill, Vice President Grandma's Waffles 2 cups Flour3 tsp Baking Powder1 tsp Salt4 large Eggs, Separated3 tbsp Sugar6 tbsp Shortening, Melted1 1/2 cups MilkNon-Stick cooking Spray Sift flour, baking powder, salt and sugar on wax paper.Separate eggs and place egg yolks in a large bowl and egg whites in a regular bowl. Beat egg whites until firm.Add...