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Author: Team-Fruchtman

Photorealistic 3D Jewelry Rendering

by Charles Pobee-Mensah, Director of Digital Marketing Thinkspace has unveiled a suite of high-end photorealistic 3D jewelry rendering services to enhance jewelry product visualization for retailers and vendors. Render still images and turntable video animations for your website's product detail pages to showcase your designs, enhance your website and social media banners with custom animated videos, and...

Beer Brisket

You don’t have to be Jewish to love Brisket of beef! It’s a staple during the Jewish holidays, but also perfect for any large get-together. Easy and delicious? Yep, that’s something you should try!  Beer Brisket 4-5 lb flat brisket2 onions (sliced)salt, pepper, garlic powder (to taste)12 oz bottle of chili sauce½ cup brown sugar1 can of beer Preheat...

4 SEO Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Search Engine Optimization (SEO) can often seem confusing or overwhelming. This is especially true for jewelers. Since we've talked in the past about what SEO is, let's focus today on four tips for actually doing it.  Highlight The Pillars of Your Business Is your main focus bridal, watches, and fashion jewelry? Or...

Website Refresh

Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...

Coffee Cake

With autumn on the horizon, I’m so excited to indulge in one of my favorite fall foods: Coffee cake. Maybe this is an all-year-round sweet for you, but for me, it just feels right when enjoyed on a crisp fall morning. No matter when you prefer to eat it though, this recipe is sure to satisfy...

The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed,  and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...

Southwest Stuffed Zucchini Boats

by Hayley Lardinais, Account Coordinator I have been using Hello Fresh for several months now, and the best part is that you can keep the recipe cards and make the dishes again whenever you’d like! One of my favorites to revisit are these stuffed zucchini. It is a great meatless meal to incorporate when you’re looking to...

What’s So Special About It?

by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...

The Ultimate Influencer

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler”  to...