A Fruchtman Marketing Podcast
Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.
by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless. Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...
By Kristy Cartmell, Designer/Social Media Specialist There’s nothing that works for just about any occasion quite like a chicken wrap. Whether you’re hosting a backyard party, need a quick lunch, or something to pack with you to take to the beach, this recipe has you covered. It’s so delicious, healthy, and filling but not too heavy for...
by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...
by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that 68% of their respondents said they would join a loyalty program for brands they like. Yes, running a loyalty program means you will have to give away something, be it discounts, early access to events, sales, and...
by Kelsi Roth, Graphic Designer and Social Media Coordinator This healthy dish is quick and easy for a busy weeknight! You can even prep the necessary ingredients while the grains cook, making this dinner even more efficient. Barley & Lentil Salad ½ cup pearled barley½ cup dried lentilssalt¼ cup dried cranberries¼ cup toasted walnuts2 tbsp fresh lemon juice2 tbsp...
by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...
by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...
by Ashley Bowen, Account Coordinator courtesy of Valarie Enters Grandma’s Strawberry-Rhubarb Pie Crust2 cups all-purpose flour (additional flour as needed, up to ¼ cup)½ cup cake flour ((recommended: Soft As Silk))3 tsp sifted powdered sugar½ cup butter-flavored shortening¼ cup salted butterpinch of salt1 egg2 tsp vinegar¼ cup ice cold waterFilling2 ½ cups chopped red rhubarb, fresh2 ½ cups de-stemmed,...
by Ellen Fruchtman, President Pride Month is celebrated in June. Specifically, Pride Day is celebrated on June 28, marking the date in history when the first Pride march was held in New York City in 1970. Suffice to say, a lot has happened in between and since that date. Same-sex marriage became legal in 2015. According to...