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Author: Team-Fruchtman

The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

Copycat Shamrock Shake

by Ashley Buckowing, Art Director My favorite March treat growing up was the Shamrock Shake from McDonald’s. Try this 3-ingredient copycat recipe and bask in the nostalgia! 3 cups natural vanilla ice cream1 cup milk (more or less depending on how thick you like it)1 cup fresh mint leaves, loosely packed1/2 tsp pure mint extractwhipped cream (optional)chocolate syrup...

Using SEO To Your Advantage

by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...

Creating Value – The Key to Success in 2024

by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...

BBQ Brisket

by Ellen Fruchtman, CEO Too cold out there to barbeque? Not to worry. This recipe does the trick inside! 4 lb brisket1 jar Original KC Masterpiece BBQ sauce (or a sauce of your choice)1 1/2 tsp salt1 1/2 tsp pepper2 tbsp chili powder1 tsp crushed bay leaves2 tbsp liquid smoke Combine dry ingredients. Rub liquid smoke on the brisket,...

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a few ways you can stay ahead of the curve (and your competitors!).  Subscribing to blogs is a quick and easy way to stay informed: they provide free information on what is going on in the industry! Next, periodically...