by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made marketing more complicated than ever. And, in this modern age, not all marketing activity is created equal. Marketing is no longer a choice between handing off everything to an agency or doing everything in-house. In fact, success...
by Hayley Lardinais, Account Coordinator Yesterday we honored and celebrated Martin Luther King, Jr. for his efforts and sacrifices in the name of civil rights. His impact on the movement can still be felt today and his memory continues to help further the conversation as we move closer to achieving equality for all. Remember to treat everyone...
by Ellen Fruchtman, President Most people love the taste of roasted vegetables. And if looks matter (and they always do), the serving platter looks delicious and divine. To make it interesting, add some flavor that might work best with each vegetable and roast away! Just check the timing, since each vegetable may take a different amount of...
by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless articles about its demise. There have been countless articles about what many believe to be permanent changes. To sum it up, here’s what we know: Independent guild jewelry stores thrived in 2020. Yes, there were some store closings for...
by Michael Fruchtman, CEO/CFO Start the new year with a healthy smoothie recipe! Mango Ginger Immune Support Smoothie 1 cup fresh celery1 cup fresh parsley2 cups light coconut milk, cold brewed green tea or water1 persian cucumber (peeled)1 inch piece of fresh ginger (peeled)3 cups frozen mangojuice of 1 lemon Blend celery, parsley, and liquid first. Add remaining ingredients...
A Fruchtman Marketing Podcast
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves…but what about how this technology should be changing the jewelry salesperson?
By Kristy Cartmell, Graphic Designer This is the year we change things up. No longer will we make lofty resolutions and blissfully welcome in the new year. After the many curve balls 2020 threw at us, it’s time to start 2021 off on a positive note and develop healthy goals that will reside all year long, no...
by Angie Ash, EVP Honey Garlic Glazed Salmon ⅓ cup honey¼ cup soy sauce2 tbsp lemon juice1 tsp red pepper flakes3 tbsp extra virgin olive oil (divided)4 6-0z salmon fillets (patted dry with a paper towel)kosher salt (to taste)freshly ground black pepper (to taste)3 cloves garlic (minced)1 lemon (sliced into rounds) In a medium bowl, whisk together honey, soy...
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked for our blessing to marry Meredith about a month ago, and Matt and I both loved that he followed this tradition of sorts. Within the conversation, I mentioned that I was in the jewelry business and told...
