By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...
by Ellen Fruchtman, President Incredibly Moist Cornbread 1 ¾ cups all-purpose flour¾ cup yellow cornmeal1 ¼ cup granulated sugar1 ½ teaspoons salt1 tablespoon baking powder½ cup vegetable oil2 large eggs (beaten)1 cup milk (whole if possible) Add flour, cornmeal, salt, baking powder, and sugar together in a mixing bowl and blend.Combine milk, eggs, and oil in another bowl and...
by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...
by Angie Ash, EVP We can all agree 2020 is a year we’ll never forget, but it turns out that 100 years ago, 1920 had a lot going on, too. American history proves to be fascinating. Some highlights include women gaining the right to vote, a guy named Ponzi came up with a money-making scheme, the FBI...
by Ashley Bowen, Account Coordinator The leaves are changing and pumpkin spice items are filling the aisles of every grocery store. These delicious cookies are the perfect way to indulge in the pumpkin craze this time of year. Pumpkin Cookies Cookie Ingredients1 cup butter (softened)1 cup granulated sugar1 teaspoon baking soda1 teaspoon baking powder½ teaspoon salt1 teaspoon ground cinnamon1...
by Ellen Fruchtman, President Lately, I have seen a rash of advertising advice from other marketing professionals in our industry. Some are providing me a significant amount of angst. Because after reading those recommendations and not-so-solid ideas, I’m quite certain the advice is actually bad. Not just bad because they are from some competitors, because I have...
by Ashley Bowen, Account Coordinator On this day last year, American Simone Biles became the most decorated gymnast ever by winning her 25th World Championships medal at the 2019 World Gymnastics Championships in Stuttgart, Germany. Prior to this event, she was arguably the best gymnast the world had ever seen, but this achievement cemented that status. Simone...
By Hayley Lardinais, Account Coordinator Stuffed Acorn Squash 3 acorn squash3 tablespoons olive oil1 pound mild Italian sausage1 small yellow onion (diced)1 apple (skin peeled, core removed, diced (1 1/2 cup))4 cloves garlic (minced)3 ribs celery (diced)1 tablespoon fresh sage (chopped)2 teaspoons fresh thyme leaves⅓ cup Italian panko bread crumbs⅓ cup freshly grated parmesankosher salt (to taste)freshly...
By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has escalated the infection. It’s more important for retailers to test themselves and make sure they aren’t turning into a…ZOMBIE JEWELER. A New Infection, a New Dawn “Where did he go?” It was a question I was often asked about...
by Angie Ash, EVP Bourbon Apple Blondies ½ tbsp salted butter1 tbsp salted butter1 cup brown sugar2 tbsp brown sugar1 egg1 tsp bourbon vanilla extract1 cup all purpose flour⅛ tsp salt1 large apple (cut into ¼ inch chunks)½ cup butterscotch chips Preheat oven to 350 degrees. Line an 8x8 pan with parchment paper. Set aside.Melt 1 tablespoon butter...