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Author: Team-Fruchtman

girl with headphones dancing

The Beatles – This Day In History

by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all time, The Beatles.  On this day in 1964, “A Hard Day’s Night” opened in NYC. One year later on this day, the movie “Help” opened in NYC. Then, on August 11 of 1966, they hosted their last...

pile of chocolate covered bananas

Chocolate, Peanut Butter and Banana Bites

by Hayley Lardinais, Account Coordinator Chocolate, Peanut Butter and Banana Bites A quick, easy snack to satisfy your mid-day sweet tooth! 3 bananas (sliced)½ cup peanut butter½ cup dark or semi-sweet chocolate (melted)1 tablespoon coconut oilchopped nuts of your choice (optional) Place wax paper on a baking sheet and slice bananas into ½-inch rounds.Spread peanut butter on a slice of...

Don’t You Forget About Me

By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...

Did You Know: Google Ad Credits

by Shane O'Neill, Vice President For those who advertise with Google Ads, the platform has begun to roll out COVID-19 ad credits. To qualify, you need to be a small to medium-sized business with a Google Ads spend in ten out of twelve months of 2019, and in January and/or February of this year. Most ad accounts...

Easy Grilled Chicken Kabobs

By Michael Fruchtman, CFO Easy Grilled Chicken Kabobs ⅓ cup olive oil¼ cup cilantro (chopped)juice from 1 lime2 garlic cloves (chopped)1 teaspoon kosher salt½ teaspoon cumin¼ teaspoon ground pepper1.5-2 pounds chicken thighs Whisk the first 7 marinade ingredients together in a bowl. Chop chicken into chunks and marinate in mixture either in bowl or Ziploc bag for 2-4...

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How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

Simple Garlic Bread

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Simple Garlic Bread 3-4 cloves of garlic1/2 cup butter (very soft)1 french baguette (cut lengthwise)1/2 teaspoon kosher salt2 tablespoons parsley (freshly chopped)1/4 cup Parmesan (grated) Preheat oven to 425° and line a baking sheet with foil. In a small bowl, mix softened butter with garlic, salt, and parsley until...

What Do Political Marketing and Jewelry Marketing Have in Common? Everything.

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in local and regional political marketing. Yep. We were instrumental in getting the first African American Mayor of Toledo elected, who served our city from 2002 - 2006. We worked on many campaigns for City Council, State Representatives,...

book cover of Creativity Inc

Creativity, Inc. by Ed Catmull

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part management advice book. It details Ed Catmull’s early life and inspiration as well as the creation of Pixar Animation and eventual partnership with Disney. He uses anecdotes and personal stories to demonstrate the aspects of Pixar that...