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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

Instant Pot Chicken Gyros

by Angie Ash, EVP I don’t know about you, but I LOVE my Instant Pot, and now that the weather is starting to cool, it’s definitely being used more. These Chicken Gyros are the perfect dish to throw together when you want the cooking trifecta of healthy, satisfying, and easy to make! Instant Pot Chicken Gyros 3 lbs 3...

Designer Retailer Dilemma

by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...

Photorealistic 3D Jewelry Rendering

by Charles Pobee-Mensah, Director of Digital Marketing Thinkspace has unveiled a suite of high-end photorealistic 3D jewelry rendering services to enhance jewelry product visualization for retailers and vendors. Render still images and turntable video animations for your website's product detail pages to showcase your designs, enhance your website and social media banners with custom animated videos, and...

Beer Brisket

You don’t have to be Jewish to love Brisket of beef! It’s a staple during the Jewish holidays, but also perfect for any large get-together. Easy and delicious? Yep, that’s something you should try!  Beer Brisket 4-5 lb flat brisket2 onions (sliced)salt, pepper, garlic powder (to taste)12 oz bottle of chili sauce½ cup brown sugar1 can of beer Preheat...

4 SEO Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Search Engine Optimization (SEO) can often seem confusing or overwhelming. This is especially true for jewelers. Since we've talked in the past about what SEO is, let's focus today on four tips for actually doing it.  Highlight The Pillars of Your Business Is your main focus bridal, watches, and fashion jewelry? Or...

Website Refresh

Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...

Coffee Cake

With autumn on the horizon, I’m so excited to indulge in one of my favorite fall foods: Coffee cake. Maybe this is an all-year-round sweet for you, but for me, it just feels right when enjoyed on a crisp fall morning. No matter when you prefer to eat it though, this recipe is sure to satisfy...

The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed,  and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...