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Author: Team-Fruchtman

blue background with the words "be stronger than your excuses"

Excuses. Excuses. Excuses.

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...

couple looking at laptop together

No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal.  Normal implies:  conforming to a standard, usual, typical, or expected. Ha! We are smart enough to...

smoothie in glass with straw

Peanut Butter Banana Smoothie

by Charles Pobee-Mensah, Director of Digital Marketing Bananas, peanut butter, and milk are all inexpensive and plentiful ingredients. As long as you have a good blender, combining these into a smoothie is a great way to get a delicious shake that's easy to make. If you keep a few baggies in the freezer with a couple of...

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Masterclass

by Michael Fruchtman, CFO The website clearly communicates in big, bold letters: Today’s the Day! And, the truth is today is the day as is tomorrow and the next day. Because emerging as one of the hottest online teaching websites is Masterclass.  Have you ever been interested in the world of film and TV? Well, you can...

peanut butter cookies on blue plate

Peanut Butter No-Bake Cookies

by Ashley Bowen, Account Coordinator With the temperatures rising, here is a dessert that is easy AND delicious so you can enjoy the nice days outside in your yard, rather than inside baking. It’s a win, win! INGREDIENTS 1 cup granulated sugar 3/4 cup packed brown sugar 1/2 cup (1 stick) butter, cut into cubes 1/2 cup milk 1 cup smooth peanut butter...

Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

Crab Cakes

by Shane O'Neill, Vice President 2 pounds lump crabmeat - picked over 1 small onion, finely chopped 1 large celery stalk, finely chopped 4 tablespoons unsalted butter 1/4 cup sour cream 2 eggs, beaten 1 cup shredded Monterey Jack cheese 1/4 cup chopped fresh parsley 2 tablespoons Worcestershire sauce 1 pound large shrimp, pureed salt and...

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Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....

Strawberry Cake in White Dish

Fresh Strawberry Cake

by Ellen Fruchtman, President Servings: One 9-inch cake, 8-10 servings INGREDIENTS 1-1/2 cups all-purpose flour, spooned into measuring cup and leveled-off 1-1/2 teaspoons baking powder 1/2 teaspoon salt 6 tablespoons unsalted butter, softened, plus more for greasing the pan 1 cup plus 2 tablespoons sugar, divided 1 large egg 1 teaspoon vanilla extract 1/2 cup milk (low fat...