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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Warm Nacho Dip

Warm Chicken Nacho Dip

by Shannon Joyce, Account Coordinator This “jazzed up” version of classic queso dip is perfect for football games, tailgating, and potlucks! Ingredients: 1 14-ounce can of diced tomatoes with green Chile peppers, drained 1 16-ounce loaf of processed cheese 2 large, cooked skinless and boneless chicken breast halves, shredded 1/3 cup sour cream ¼ cup diced green onion 1 ½ tablespoons taco seasoning 2 tablespoons...

Birthday Card Program

Continuing To WOW!

by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re excited to announce the addition of Diamond Guild to our birthday and anniversary card programs. We’re wishing them lots of anticipated success with the card program in the coming months! To find out more, click here....

Pumpkin Chocolate Chip Bread

Pumpkin Chocolate Chip Bread

by Ashley Bowen, Account Coordinator Fall is in the air and pumpkin is the perfect ingredient to use in your baking. This recipe is great for breakfast or an afternoon treat. Ingredients: 1 3/4 cups all-purpose flour 1 teaspoon baking soda 2 teaspoons ground cinnamon 1/4 teaspoon ground nutmeg 1/4 teaspoon ground cloves 3/4 teaspoon salt 2 large eggs ...

Ice cream flavors

I Just Want Chocolate

by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of testing out the capabilities our project management software offers. We decided one of the tests should be fun, because who really looks forward to testing out software capabilities, right? Someone on our team threw out the idea of...

Corinne Jewelers - Bday Card Program

Make A Wish!

by Michael Fruchtman, CFO Our birthday card program is catching fire. Do you want to start a birthday or anniversary card program for your store? Here’s what Ryan Blumenthal, of Corinne Jewelers, has to say: "I used the birthday and anniversary program for years and it was enormously successful. To be honest, I took a hiatus and decided to...

Creamy Caramel Dip

Creamy Caramel Apple Dip

by Charles Pobee-Mensah, Director of Digital Marketing Ingredients 1 package of cream cheese 1 tablespoon vanilla Brown sugar Directions Soften Cream cheese. Take cream cheese and mix in about a tablespoon of vanilla. Mix in about half of a 1 pound bag of brown sugar. Thoroughly mix by hand or, for best results, beat with an electric mixer until...

Basic Website Analytics

Basic Website Analytics for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...

Bday Card Program success

Best. Thing. Ever.

by Angie Ash, Executive Vice President Our birthday card program is getting raves. Is your store running our birthday card program? Here’s what Frank Adams has to say! “We are already having such wonderful success with the program. The other day someone came in and placed a $12,000 stack ring order and then pulled out her birthday card. We...

Blackout Chocolate Cake

Blackout Chocolate Cake

by Angie Ash, Executive Vice President I just made this chocolate cake for my husband’s birthday and all I have to say is Best. Chocolate. Cake. Ever. Don’t be hesitant to bake it when you look at all the ingredients. It comes together easily and it’s totally worth your time (and the calories!) For the chocolate cake: 3...

What To Do

What To Do.

by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...