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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

hello autumn

Don’t Fall Behind!

by Shannon Joyce, Account Coordinator Fall is an important time of year for tons of different businesses. With Summer wrapping up, and the Holidays right around the corner, it becomes the perfect time to fine-tune email marketing efforts. Because most companies make the bulk of their revenue between Thanksgiving and Christmas, Autumn is a crucial time to...

Chicken and potatoes balsamic

Sheet Pan Balsamic Glazed Chicken and Potatoes

by Angie Ash, Executive Vice President Ingredients 1 pound small red or golden potatoes (2 inches in diameter), halved 1 small red onion, cut into 8 wedges 1 medium red or orange bell pepper, cored, seeded, and sliced 1 1/2 inches thick 2 tablespoons olive oil 1 1/2 teaspoons kosher salt, divided 1/2 teaspoon freshly ground black pepper, divided 1/4 cup balsamic vinegar 2 tablespoons honey 2 cloves garlic, peeled, divided 4 (4-inch) sprigs fresh rosemary, divided 4 boneless, skinless chicken breasts (about 2 pounds...

Marketing strategies

Marketing Strategies for the Sub $1.5M Jeweler

by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with larger jewelers who have larger budgets. So, what’s a smaller jeweler to do? Embrace change. When it comes to developing a marketing budget, one must consider multiple advertising avenues. Compounded by the rise in digital marketing and...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...

Lemon Bars

Lemon Bars

by Michael Fruchtman, CFO Ingredients: 1/2 cup (1 stick) of butter, melted 1 cup, plus 2 tablespoons of flour, divided 1/2 cup of powdered sugar, plus more for dusting the bars 1 cup of granulated sugar 1/2 teaspoon of baking powder 5 tablespoons of fresh lemon juice 2 eggs, slightly beaten Directions: Heat oven to 350 degrees. In a medium bowl, combine melted butter with 1 cup...

Your Marketing Animal

What’s Your Marketing Animal?

by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...

Schmitt Jewelers - Winner

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....

Ice cream sundae

The Perfect Ice Cream Sundae

by Kelsi Roth, Graphic Designer It’s officially the last full month of summer! Take advantage of the final hot days of August and treat yourself to the perfect Ice Cream Sundae. Step 1 Pick your ice cream. Keep it simple with vanilla or chocolate to let your toppings shine, or mix it up with fruit flavors for a twist....

Facebook's Newest feature

Facebook Rolls Out New Feature

by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...