by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...
by Ashley Bowen, Account Coordinator We’re thrilled to welcome Hayley Lardinais to Fruchtman Marketing as an Account Coordinator. She is a graduate of the University of Cincinnati with a bachelor of business administration degree in Marketing. She previously worked for a local Fortune 500 company. Hayley will be integral to our Account Services team and will work...
By Ellen Fruchtman, President Ingredients 3 pounds apples such as Honeycrisp or Pink Lady1 teaspoon cinnamon (or 2 cinnamon sticks)Pinch nutmeg1 ½ cups water2 thin lemon slices¼ teaspoon salt Directions Peel and core apples (I prefer to leave the skin on a few of them because I like the taste and texture). Cut apples into approximately 1-inch cubes.Add all ingredients...
by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...
by Kristy Cartmell, Graphic Designer As we are powering full-force into the holiday season, the clocks are turning back. While it might be nice to get the initial “extra hour” of sleep, for some people, this time of the year is less than welcomed. Furthermore, for those that work a regular 9-5 job, this time of the...
by Ashley Bowen, Account Coordinator The temperatures are dropping so now is the time to enjoy this classic comfort food! This delicious Mac and Cheese will be a crowd-pleaser at the dinner table or your next potluck with friends. Ingredients 1 (16-ounce) package elbow macaroni1 cup shredded mozzarella cheese1 cup shredded Swiss cheese1 cup grated Parmesan cheese1 cup shredded...
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot of bad logos out there. Some are so dated you’d think we’re still in the 70s, but why? With all the talk about marketing, your website, and social media, it seems that the last thing anyone ever...
by Kelsi Roth, Senior Graphic Designer and Social Media Coordinator October is Breast Cancer Awareness Month, so you’ve probably been seeing a lot of little pink ribbons around even if you didn’t realize why. The pink ribbon has been synonymous with breast cancer awareness since the 1990’s, but was developed even before that. Ribbons have been popularly used...
By Michael Fruchtman, CFO Serves: 8 1 cup hazelnuts1/4 cup white wine vinegar2 tablespoons honey1 1/4 teaspoon kosher salt1 teaspoon Dijon mustard1/4 teaspoon freshly ground pepper1/2 cup olive oil1 large bunch red kale, ribs removed, torn into bite-sized pieces (about 10 cups)1 pound Brussels sprouts, trimmed and shredded in a food processor (about 6 cups)1 cup pomegranate seeds2...
By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...