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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Online Marketing

3 Misunderstood Facts About Online Jewelry Marketing

by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...

Email Marketing

Craft an Email that Resonates

by Angie Ash, Executive Vice President Want to increase your open and click-through rates on the emails you send? Below are a few pointers: Write for ‘scanners’ Most people scan emails rather than reading them word for word. Keeping this in mind, keep your message brief, as in a sentence or two of explanation. Get in and get...

Fresh Fruit Cake

Disappearing Fresh Fruit Cake

by Ellen Fruchtman, President This summer recipe has been a favorite for years and is from a very old, out of print Cuisinart cookbook! Consider it a classic. Ingredients 2 cups of sugar 1 cup of butter (cut in pieces) 2 cups of flour 2 teaspoons baking powder 4 eggs 2 teaspoons vanilla ¼ teaspoon salt Topping Fresh fruit (1 pint of blueberries or 4 sliced apples...

Jewelry Gallery of Oyster Bay

We’re At It Again!

by Michael Fruchtman, CFO We’re at it again! New York’s Jewelry Gallery of Oyster Bay, with three generations of family in-store as signed on as our newest client. The Jewelry Gallery is a division of Coin Galleries of Oyster Bay and has been providing high-quality jewelry, vintage and antique pieces for 17 years. For more information, go...

Blackend Salmon, Rice Pilaf & Shrimp Medley w/ Beurre Blanc

Blackened Salmon, Rice Pilaf & Shrimp Medley with Beurre Blanc

by Shane O'Neill, Vice President Ingredients  Salmon Shrimp Red Pepper Asparagus Chives Black sesame seeds, Crispies (onion straws) Rice Pilaf Cut salmon into serving sizes and season with blackening and broil in oven 6-8 min Cook rice and form into serving molds.  Add butter to pan and fry bottoms Place rice mold on a plate followed by salmon.  Add diced chives and shrimp medley to top. Add Asparagus on the side....

Marketing Apocalypse

The Four Horsemen of the Marketing Apocalypse

by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...

Pearl Power

Pearl Power

by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an affordable and better-quality pearl to offer? We found the perfect solution at JCK! Oriente Pearls offers AAA genuine freshwater cultured pearls, from earrings to bracelets to necklaces to complete sets. The pearls are hand-knotted and strung in the...

Apple Streusel Muffins

Apple Streusel Muffins

by Michael Fruchtman, CFO Makes 12 muffins For the muffins: 2 cups (9 ounces) all-purpose flour 2 teaspoons cinnamon 1 teaspoon baking powder 1/2 teaspoon baking soda 1/2 teaspoon fine sea salt 1/4 teaspoon ground ginger 1/4 teaspoon freshly ground nutmeg 2 large eggs, room temperature 1 cup packed dark brown sugar 8 ounces crème fraîche (or full-fat sour cream) 1 teaspoon pure vanilla extract 1/2 cup (4 ounces) unsalted butter, melted and still warm 2 medium-sized baking apples, peeled, cored and diced For the streusel: 3/4 cup all-purpose flour 1/4 cup packed dark brown sugar 1/4 cup granulated sugar 1/4 teaspoon fine sea salt 1/4 cup (2 ounces) unsalted butter, melted Directions: Preheat...

Counter Culture revisited

Counter Culture, Revisited

by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said they don’t use a door counter. Or the answer was, “Oh, yeah. We have one, but we haven’t been keeping track.” “I guess we should look into that again.” I am honestly shocked at how many retailers...