By Angie Ash, EVP We are happy to announce the addition of Wooster, Ohio fine jewelry retailer, House of Silva, to the Fruchtman family of clients. House of Silva, specializing in custom design, has hired us to manage their digital marketing efforts and increase their bridal, custom design, and repeat customer business. We’re excited to be working...
by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you? Something you truly appreciated? Of course, you do. Those are the moments that imprint themselves on our memories. For me, it was with a video messaging app called Bonjoro. My Wow Moment When I signed up for their...
by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...
By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator Makes 2 servingsIngredients1 clove garlic1 tablespoon olive oil + 1 teaspoon olive oil1 Poblano pepper1 cup frozen corn kernels1 small red onion1 15.5 ounce can black beans1/4 teaspoon ground cumin1/4 teaspoon chili powder1/4 teaspoon garlic powder1/4 teaspoon ground coriander1/4 teaspoon kosher salt, plus more to taste1/4 teaspoon...
By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. We’re at a tipping point. And lab-grown diamonds have brought us here. The magnitude of which this product will affect the industry has yet to be truly felt. But, rest assured, you will feel it. Many,...
by Charles Pobee-Mensah, Director of Digital Marketing Did you know that according to one study, almost 60% of people don’t recognize Google Paid Ads when they see them? That means that many people are going to treat your free “organic” search result no different than they’d treat one that you paid for. But when you pay for ads...
by Angie Ash, Executive Vice President Ingredients 1 cup bittersweet chocolate chips4 cups heavy cream, divided3 teaspoons vanilla extract, divided1.5 cups confectioners sugar, divided1 7.5 ounce container marshmallow cream1 cup pure pumpkin puree1 bag of toffee bits1 18 ounce package chocolate sandwich cookies like Oreos Instructions In a small saucepan, melt the bittersweet chocolate with 1/2 cup of the heavy...
by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have arrived. Years of hard work and dedication have paid off. Yet, once you establish yourself as top dog, everyone can see you. They pay attention to you and what you do. More importantly, how you do it....
by Michael Fruchtman, CEO/CFO When it comes to selling and creating some of the finest jewelry in Scottsdale, no one compares to Schmitt Jewelers. So, naturally, they needed a website that reflects their professionalism and creativity! Check out their new website, hot off the press and created by Fruchtman. Looking for a great new website? Contact suits@fruchtman.com. View...
by Ellen Fruchtman, President Ingredients 1 pound bow-tie pasta2 cups of peas (or you can use asparagus spears cut into pieces)2 cups of heavy cream Zest of 2 Meyer lemons (if you would like it with less lemon flavor can use less and can always add in the end)½ cup of freshly grated Parmesan cheese1/8 cup of chopped...