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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Summertime marketing message

Summertime Marketing Messages

by Shannon Joyce, Account Coordinator With the first official day of Summer right around the corner, it becomes increasingly important to understand how the change in season may play an important role in consumer buying behavior. Summer, though not as holiday heavy as some of the other seasons, holds other opportunities for marketers to incorporate into their...

Steak Salad

Grilled Flank Steak Salad

by Kelsi Roth, Graphic Designer Summer was made for grilling! This light and healthy salad topped with grilled flank steak is perfect for dining outdoors on a long, summer evening. Steak Ingredients: 2 pounds flank steak 2 tablespoons balsamic vinegar 2 tablespoons fresh lemon juice 1 clove garlic, minced 1 tablespoon Worcestershire sauce ½ teaspoon dried oregano ½ teaspoon dried basil ½ teaspoon dried thyme 1 teaspoon...

Vons Jewelry

We Have A New Addition!

by Ashley Bowen, Account Coordinator We’re pleased to announce the addition of Vons Diamonds and Jewelry, a family-owned-and-operated business in Lima, Ohio to our roster of clients. Vons has been in business for more than fifty years and is known for their engagement rings and estate jewelry, as well as custom design. Vons will join Fruchtman Marketing...

Lab Grown Diamonds

Bases Loaded.

by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...

How Will Calls From Voice Assistants Change Your Jewelry Appointments?

by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...

Slow Cooker Teriyaki Ribs

Slow Cooker Teriyaki Ribs

by Shannon Joyce, Account Coordinator Once you make your own teriyaki, you'll never go back to the store-bought stuff. Simmer 1/2 cup lower-sodium soy sauce with 2 tablespoons of rice wine vinegar and 1/4 cup brown sugar for a quick DIY teriyaki. Yields 4 Servings Ingredients 1 large rack baby back ribs (2 1/2 pounds), cut into pairs 1/2 teaspoon pepper 2/3...