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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Southwest Stuffed Zucchini Boats

by Hayley Lardinais, Account Coordinator I have been using Hello Fresh for several months now, and the best part is that you can keep the recipe cards and make the dishes again whenever you’d like! One of my favorites to revisit are these stuffed zucchini. It is a great meatless meal to incorporate when you’re looking to...

What’s So Special About It?

by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...

The Ultimate Influencer

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler”  to...

Watermelon Frosé

By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator Take advantage of August summer days with a refreshing cocktail! Watermelon Frosé ½ small seedless watermelon cut into small cubes (approximately 4 cups)1 bottle rosé winejuice from 1 lime2-3 tablespoons honey (to taste)fresh mint, watermelon slices, or edible flowers (for garnish) Pour the wine into ice cube trays and freeze,...

Strawberry Goat Cheese Bruschetta

by Ashley Bowen, Account Coordinator Don’t forget to plan the appetizers for your next dinner party. This strawberry goat cheese bruschetta is a refreshing take on the traditional tomato version and will be a crowd pleaser! This is a perfect dish to serve any time of the year, but especially in the summer when strawberries are in...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...

Google Travel?

by Angie Ash, EVP Next time you’re looking at booking flights, hotels, or vacation rentals, check out Google Travel. Not only can you snag a great rate if you want to get away for a quick vacation stat, but if you already use Google’s other apps like maps, calendar, and Gmail, it’s a seamless experience. I found...

Honey Balsamic Figs

by Ellen Fruchtman, President It’s fig season and these beauties just came off my tree! There are so many delicious recipes you can make with figs from jam to bread. But, this simple recipe is perfect for a summer appetizer or snack. Honey Balsamic Figs ¾ cup white balsamic vinegar3 tbsp honeyburrata cheese (torn)kosher salt1 pint figsfresh herbs (such...

Three Consumer-Based Goals for the Jewelry Industry

by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a lot of time to ponder the intricacies of the business-consumer connection and what retail jewelers can do better!  While the industry as a whole is making strides, (adopting service technology such as Podium is one example), work still...