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Author: Team-Fruchtman

The Dime. And the Shiny Penny.

by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here...

Sales on Shopify

by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize Product Descriptions: Write compelling and detailed product descriptions that highlight key features and benefits. Use high-quality images and videos to showcase products from various angles. Include customer reviews and ratings to build trust and credibility. Streamline...

What About Love?

by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to overdose on candy. Unfortunately, you can’t live in the moment like little ones because you’ve bypassed Halloween weeks ago. You’ve been drinking pumpkin spice lattes since August, even though you were likely more in the mood back...

How to Harness Local SEO

By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local SEO optimization. Infuse your website with location-specific keywords that resonate with potential customers in your area. The following strategic moves not only enhance your SEO performance but also ensure that when local shoppers seek jewelry, your store...

Applesauce

by Ellen Fruchtman, CEO Why buy the Mott's when it’s so easy (and delicious) to make your own? 4 pounds Apples (Any will do, but I usually do Envy or Honeycrisp)6-8 cinnamon sticks1 tablespoon lemon juice1/2 cup water1/4 teaspoon salt (Can be omitted ) This recipe is meant for crockpot use, but I’m sure you can cook it in...

Unveiling the Secrets of Social Media Success: Best Practices Revealed

by Hannah Hoyer, Social Media Marketing Manager Social media has become a powerhouse in the modern world, offering limitless opportunities for individuals and businesses to connect, engage, and thrive. Yet, success in this ever-evolving landscape isn't guaranteed. To unlock its full potential, consider these best practices: Quality is King: In the realm of social media, quality content...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...

Photography Changes The Game

by Ashley Buckowing, Graphic Designer I cannot talk enough about how important photography is in marketing, especially in the jewelry business. The best way to tempt your customers and capture those clicks is to show off your pieces in the best, and most interesting, way possible. Here are 5 tips for taking photos that will snag your viewers...

Orzo with Butternut Squash, Spinach & Blue Cheese

by Michael Fruchtman, CFO 2 1/2 cups cubed butternut squash (1/4 inch cubes)3 tablespoons olive oil1/4 teaspoon sea salt1/4 teaspoon black pepper1 cup regular or whole wheat orzo2 cups shredded spinach2 tablespoons olive oil1 clove garlic, minced1/3 cup blue cheese crumbles Preheat oven to 425F.Toss butternut squash with 1 tablespoon of the olive oil. Spread into a...

We’re Growing!

We’re growing! As our client base grows, so is our team. Please help us give a warm welcome to Sarah Roush and Samantha Cialdella, we are thrilled to have them as part of the Fruchtman Marketing family!  Sarah is splitting her time as the Digital Marketing Assistant for our Chief Marketing Officer and as our second Graphic Designer....