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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Another new client!

by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster!  We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...

Chilled Squash Soup

by Angie Ash, EVP This chilled soup makes great use of seasonal squash, and it’s tasty, flavorful, and refreshing with the addition of a little lemon zest and dill. PREP TIME: 20 minutes COOK TIME: 1 hour TOTAL TIME: 1 hour 20 minutes 2 leeks, white and light green parts near the bulb only2 tbsp extra virgin olive oil2 pounds...

New Client Announcement

We are excited to announce the addition of three new clients under the same owners, Toddy and Amanda Pitard, to our growing roster! Lauray’s Jewelers, located  in Hot Springs, Arkansas Murphy-Pitard Jewelers, located in El Dorado, Arkansas Goldstein’s Jewelers, located in Mobile, Alabama We will be working hand in hand with their marketing manager, Kimberly, to develop...

When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...

4 Elements of Effective Storytelling

by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting valuable, relevant, and engaging content to attract and retain a target audience. By combining content marketing with storytelling, you can create compelling narratives that capture your audience's attention, foster stronger relationships, and drive engagement and conversions. Here are...

No-Churn Chocolate Ice Cream

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That it’s Chocolate Ice Cream and NO CHURN Chocolate Ice Cream. Prep time: 15 minutes Chill time: 8 hours Yields: 16 servings (or 8 if you really love ice cream!) 2 cups heavy whipping cream14 ounces sweetened condensed milk2 tablespoons light...

Instagram for High-End Jewelers: Tips to Sparkle and Sell

by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...

Warm Pistachio Raspberry Cakes

By Michael Fruchtman, CEO/CFO 1./2 cup unsalted pistachios, shelled3/4 cup sugar1/4 teaspoon salt4 tablespoons unsalted butter, softened1 teaspoon vanilla extract2 large eggs1/2 cup all-purpose flour, spooned and leveled1 cup fresh raspberries Preheat oven to 400 degrees. Coat six 6 (6-ounce) ramekins or custard cups with cooking spray.In a food processor, finely grind nuts with sugar and salt. Add...

The Importance of Christmas in July

By Ashley Buckowing, Graphic Designer The winter holiday season is the most profitable time of year for retailers. That means that you need to start planning well in advance, and it’s our suggestion that planning starts in July. Here are a few steps to get yourself in the holiday spirit: Plan, plan, plan! Make sure you gather...

Your Mid-Year Evaluation is Calling

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...