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Author: Team-Fruchtman

A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true for both clientele and employees, and in many ways, the two go hand in hand. With the hustle of the holiday season just around the corner, take some time to cultivate relationships with your sales staff by...

Summer Watermelon Popsicles

by Michael Fruchtman, CFO -1 half medium seedless watermelon -2 cups fresh or frozen strawberries -2 limes -honey (optional) Cut watermelon into chunks, removing rind. Rinse strawberries, if using fresh. Add watermelon, strawberries, and juice of limes to blender and blend until smooth. You might need to do this in two batches depending on the size of your blender. Taste the...

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Marie Kondo Your Business

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any of her books, the most famous being The Life-Changing Magic of Tidying Up, or seen one of her Netflix shows, Tidying up with Marie Kondo, or heard about her at all, then you must be living under...

Bored Executive

Surviving a Slow Summer

by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...

Coffee Popsicles on Sticks

Iced Caramel Latte Popsicles

by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious! For coffee lovers, this recipe takes an iced coffee to a new level and will not disappoint.  Ingredients Milk Layer: 1/2 cup milk 1/4 cup sweetened condensed milk 1/8 teaspoon vanilla extract Coffee Layer: 1/2 cup cold brew coffee concentrate (1:1...

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Will You Slowly Fade Away?

[vc_row][vc_column][vc_column_text]by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually, they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

California Grilled Chicken

California Grilled Chicken

by Shannon Joyce, Account Coordinator Yields 4 servings Prep Time 20 Minutes Total Time 40 Minutes  INGREDIENTS 3/4 cup balsamic vinegar 1 teaspoon garlic powder 2 tablespoons honey 2 tablespoons extra-virgin olive oil 2 teaspoons Italian seasoning Kosher salt Freshly ground black pepper 4 boneless skinless chicken breasts 4 slices mozzarella 4 slices avocado 4 slices tomato 2 tablespoons freshly sliced basil, for garnish Balsamic glaze, for drizzling DIRECTIONS In a small...

Diversity

Let’s Talk Diversity

by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read a few articles like this one or this one and you’ll quickly learn that showing diversity in advertising is at the forefront of everything we’re consuming these days. As someone who has friends gay and straight, black,...

Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...