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Author: Team-Fruchtman

Tax Fun Facts

Tax Fun Facts!

Did you know Tax Day is April 17th? Of course, you did! But did you also know the following fun facts about taxes? The word “tax” is from the Latin taxo, meaning “I estimate.” The US has a progressive tax system, meaning that the more money a person makes, the more he or she pays in...

Frozen Yogurt

Almost-Famous Frozen Yogurt

by Jenny Macino, Graphic Designer Total: 45 min Prep: 10 min Inactive: 35 min Yield: 1 quart Level: Easy Ingredients 2 cups plain whole-milk yogurt 2 cups plain nonfat or reduced-fat Greek yogurt 1/2 cup superfine sugar 3 tablespoons light corn syrup Fresh fruit or other toppings, for garnish Directions Whisk both yogurts, the sugar and corn syrup in a bowl until combined. Pour...

Media 101

Media 101

by Kyna Steinfurth, Media Director For years Fruchtman Marketing has been invited annually to speak with the senior marketing class at our local university. We offer insights into marketing to assist these students with their marketing plan thesis. We quickly realized that what these students needed most was a Media 101 on how to strategize, and plan,...

A Divine Project

A Divine Project

by Ashley Bowen, Account Coordinator Divine & Co. has hired Fruchtman Marketing to design duratran displays to be featured in upcoming tradeshows. The 100% family-owned-and-operated bridal ring manufacturer located in NYC is known for their exquisite designs and attention to detail. Find out more here....

Parmesan Chicken Rollups

Parmesan Chicken Roll-Ups

by Logan Taylor, Social Media Coordinator Ingredients: 8 pieces of uncooked chicken tenderloins 1 can of refrigerated crescent dinner rolls 1/2 cup of mayonnaise 1/4 cup +3 tablespoons of grated Parmesan cheese 4 slices of deli-style mozzarella cheese 3 tablespoons butter 1 cup marinara sauce salt and pepper Directions: Heat the oven to 375 degrees and spray a cookie sheet with cooking spray. Season each side of chicken...

Advertising Dollars

Where Should You Spend Your Advertising Dollars?

by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital advertising than on Television advertising. To be factual (and according to media buying firm IPG Mediabrands), $209 billion dollars were spent worldwide in Digital versus $178 billion in TV. The predictions are by 2020, digital ads will...


For One Diamantaire, The Future Looks Bright

by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency of Record. The company who is well-known for their patented FireMark Princess® and FireMark Cushion® cut diamonds will be developing several initiatives including a new website and robust retailer marketing materials to further support their retail partners. Hasenfeld-Stein...

Frozen Strawberry Jam

Frozen Strawberry Jam

by Ashley Bowen, Account Coordinator Ingredients 2 cups of strawberries 4 cups of sugar ¾ cup of water 1 box of sure jell Directions Remove the stems and mash the strawberries. Pour the sugar into the strawberries and mix well. Bring the water and sure jell to a full boil and let boil for 1 minute. Pour sure jell into the strawberry and sugar mixture and...

Internet Security

Internet Security. Do You Know If You’ve Been Compromised?

by Michael Fruchtman, CFO  There’s a very important website that everyone should visit. It’s haveIbeenpwned.com and it will tell you if your email has been compromised. None of us have any idea of how many sites have been hacked but this site will give you a good idea. Right now, there are: 271 pwned websites 4,949,099,146 pwned accounts 64,862 pastes 71,808,412 paste accounts Paste...

Pulled Pork Sandwiches

Slow-Cooker Pulled Pork Sandwiches

by Ariel Ellis, Digital Marketing Specialist Ingredients 3 tablespoons light brown sugar 2 teaspoons hot paprika 1 teaspoon mustard powder 1/2 teaspoon ground cumin Kosher salt and freshly ground pepper 1 3-to-4-pound boneless pork shoulder, trimmed of excess fat 2 teaspoons vegetable oil 1/2 cup apple cider vinegar 3 tablespoons tomato paste 6 buns Barbecue sauce and prepared coleslaw, for serving Directions Combine 1 tablespoon brown sugar, the paprika, mustard...