In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan. [embed]https://youtu.be/hBVbN5hVmuM[/embed]...
By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign marketing portal for their retail partners. Within the portal, you’ll be able to do everything from ordering customized marketing materials to downloading or ordering social and traditional assets. Find out more by visiting shop.diamondproducers.com....
By Michael Fruchtman, CFO Ingredients: -leftover steak -1/4 cup sour cream -1 tablespoon horseradish -1 large onion -extra virgin olive oil -2 teaspoons brown sugar -ciabatta rolls -garlic salt -garlic powder -Monterey jack cheese, thinly sliced Directions: Thinly slice steak against the grain into strips. Allow steak to come to room temperature. In a small bowl, mix the sour cream and horseradish until smooth. Set aside. Slice onion into rings about 1/2 inch...
By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and lead meetings. They balance checkbooks alongside bags of groceries. They may be moms to one and stepmoms to another. But an overlooked fact is that many are also your self-purchasing female with the means to buy fine jewelry...
By Kelsi Roth, Graphic Designer Super simple and easily customizable banana bread! Use more or less sugar for different sweetness, add another banana for extra banana flavor, and try out different nuts or berries in the batter. Ingredients 2 ripe bananas ⅓ cup melted butter 1 teaspoon baking soda ¼ teaspoon salt ½ teaspoon cinnamon Heaping ½ cup sugar 1 egg, beaten 1 teaspoon vanilla...
by Charles Pobee-Mensah, Director of Digital Marketing You’re not alone. A lot of people don’t really understand what SEO is, why it’s helpful, and what people are doing when they do it. But if it’s as important as people say it is, feeling clueless about it isn’t good. Let’s fix that right now. What Exactly is SEO again? It’s...
By Angie Ash, Executive Vice President Cristy Cali has joined Fruchtman Marketing as a new project and social marketing client. Located in Saint Rose, Louisiana, outside New Orleans, we’re channeling positive vibes in our marketing and can’t wait to create some magic together. To read more about Cristy Cali, visit cristycali.com. Looking for a new strategic direction?...
By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your own brand awareness. Ahhh. It’s co-op time. Typically, by the end of Q1, many larger brands who dole out the dollars (actually...
By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy. 1)Uncover hidden conversations about your business. Online social listening, will...
By Angie Ash, Executive Vice President Enjoy college basketball games with this perfect dip made for game days spent in front of your flat screen! Ingredients: 1 cup unsalted butter 3/4 pound feta cheese, crumbled 1 (8-ounce) package cream cheese, softened 2 cloves garlic, minced 1 shallot, minced 3 tablespoons dry vermouth ground white pepper, to taste 1/2 cup pine nuts, toasted 1 cup chopped sun-dried tomatoes 3/4...