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Author: Team-Fruchtman

The New Tipping Point

The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. This article was written on October 2, 2019. With Lab-Grown Diamonds permeating the industry; with rock-bottom value; with average sales taking a hit; with an economy that makes...

3 Ways to Increase Conversions on Your Ecommerce Website Now

by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried and true ways to increase ecommerce conversions. 1. Optimize your website's loading speed and mobile responsiveness to ensure a seamless user experience, reducing bounce rates and improving conversions. 2. Implement clear and persuasive product descriptions, high-quality images, and customer...

Chocolate Chip Cookie Ice Cream

by Michael Fruchtman, CEO/CFO You know, Chocolate Chip Cookie Ice Cream Sandwiches are always a crowd-pleaser, but I've got to say, the ice cream version is next-level amazing. The thing about chocolate chip cookies is, they disappear faster than you can say "ice cream sandwich." So, we decided to outsmart the cookie monsters and whip up some Chocolate...

Extra, Extra!

After 18 years, we’re thrilled to announce Shane O’Neill as Chief Marketing Officer at Fruchtman Marketing. Within this position, Shane will lead: Analytical tasks, such as budgeting and market research on new marketing opportunities Marketing strategies to support the company’s overall strategies and objectives Direction of creative tasks, such as design, advertising, and promotions Interpersonal tasks,...

Yule Love These Holiday Tips

by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th quarter in our periphery. It honestly feels like a switch has been flicked sometimes. The kids go back to school and the temperatures drop by twenty degrees, signaling a hard stop to summer. Some, like me, want...

4 Tips on SEO and User Experience

by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...

Zuppa Toscana Copycat

by Ashley Buckowing, Graphic Designer I don’t know about you, but if loving the Zuppa from Olive Garden is basic, I don’t want to be unique. This recipe is the perfect soup for Fall! Plus, there are also slow cooker and pressure cooker options for easier prep. 1 pound ground Italian sausage3 garlic cloves, minced1 medium white onion,...

Meet Hannah Hoyer

We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...

Moscato Strawberry Lemonade

by Abbey Ellis, Account Coordinator Many people cannot wait for the weather to cool down and for fall to start… I am not one of those people. Summer is my favorite season and I will hold onto it for as long as possible. If you can relate, here’s a summery cocktail to help us hold onto the...

The Modern Pearl

by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...