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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Traditional Lemonade

by Charles Pobee-Mensah, Director of Digital Marketing Cool off this summer with a traditional lemonade treat! Traditional Lemonade 2 lemons1 ½ pint boiling water2 tbsp sugarice cubes Cut 3 thin slices of lemon, and reserve them for decorating.Thinly peel the remaining lemons and place the rind in a bowl with the sugar, pour on the boiling water and leave until...

This Day in History

by Haley Lardinais, Account Coordinator July 6th, a pretty average day right? But, here are some pretty cool things that happened on this day in years past that have definitely left their mark: In honor of Wimbledon in the swing of it, on this day in 1957, Althea Gibson became the first African American to win the...

Chilled Squash Soup with Leeks and Dill

by Angie Ash, EVP No hot soup here! This chilled soup is my favorite to make every summer when it’s far too hot to turn on your oven. It’s delicious and flavorful, and the hint of lemon makes it oh so refreshing! Chilled Squash Soup with Leeks and Dill 2 leeks (white and pale green parts)2 tbsp extra virgin...

Lewis Jewelers Self-Branded Collection

by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless.  Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...

Italian Chicken Wraps

By Kristy Cartmell, Designer/Social Media Specialist There’s nothing that works for just about any occasion quite like a chicken wrap. Whether you’re hosting a backyard party, need a quick lunch, or something to pack with you to take to the beach, this recipe has you covered. It’s so delicious, healthy, and filling but not too heavy for...

Why You Need to Push Appraisals

by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...

Loyalty Programs

by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that 68% of their respondents said they would join a loyalty program for brands they like. Yes, running a loyalty program means you will have to give away something, be it discounts, early access to events, sales, and...

Barley & Lentil Salad

by Kelsi Roth, Graphic Designer and Social Media Coordinator This healthy dish is quick and easy for a busy weeknight! You can even prep the necessary ingredients while the grains cook, making this dinner even more efficient. Barley & Lentil Salad ½ cup pearled barley½ cup dried lentilssalt¼ cup dried cranberries¼ cup toasted walnuts2 tbsp fresh lemon juice2 tbsp...