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Author: Team-Fruchtman

Should Local Jewelers Sell Online?

by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...

TV Commercials Just In Time For The Holidays

by Ashley Bowen, Account Coordinator  We’re offering any commercial in any of our popular TV commercial series for a limited time only price of $1250 each! TV is a great way to drive business and attract new customers, especially during the holidays. We can help you easily produce high-quality commercials at a price you can afford. Find out...

Fresh Fig & Ricotta Cake

By Ellen Fruchtman, President  This Fig and Ricotta masterpiece is right out of the brand-new Ina Garten cookbook, Cook Like A Pro, just hitting the stands. We’d love to share it with you as a sneak peek. Or as Ina always says, “How easy is that?”. Get the recipe here. Ingredients: 10 tablespoons (1¼ sticks) unsalted butter, at room...

schmooze and you won’t lose.

Schmooze And You Won’t Lose.

by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places our clients can communicate their message to people who have a propensity to buy fine jewelry. In the beginning days of my career, that was a relatively easy task. You took a road (or two) and you...

Butternut Squash Risotto

Butternut Squash Risotto

by Angie Ash, Executive Vice President Don’t like butternut squash? You will after tasting this delicious recipe! Ingredients: 7 cups low-sodium chicken broth 1 tablespoon extra-virgin olive oil 1 small onion, chopped 2 tablespoons butter, divided 4 cups cubed butternut squash (from a 2 1/2-lb. squash)  3 cloves garlic, minced 2 cups Arborio rice 1/2 cup white wine 1 cup freshly grated Parmesan 2 tablespoons freshly chopped sage Directions: In a medium saucepan...

The New TV

The New TV

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...

Welcome!

Welcome!

by Ellen Fruchtman, President Alexander Bongiorno Jewelers is about to get a brand new website, courtesy of Fruchtman Marketing. So, we’d like to say “thanks” for thinking of us and looking forward to designing an awesome site!...

Pear & Blue Cheese Salad

Pear and Blue Cheese Salad

by Michael Fruchtman, CFO Ingredients: 1 pear, diced ½ cup walnuts 4-5 cups lettuce, chopped 2 tablespoons red wine vinegar 1 tablespoon garlic, crushed Pinch dried basil ½ tablespoon honey ½ teaspoon salt 1/8 teaspoon pepper 1/8 cup olive oil 3 ounces of crumbled blue or goat cheese Directions: Mix pear, pecans, and lettuce in salad bowl.  In a separate bowl, stir together vinegar, garlic, basil, honey, salt, and pepper. ...

Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...