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Author: Team-Fruchtman

Creamy Caramel Dip

Creamy Caramel Apple Dip

by Charles Pobee-Mensah, Director of Digital Marketing Ingredients 1 package of cream cheese 1 tablespoon vanilla Brown sugar Directions Soften Cream cheese. Take cream cheese and mix in about a tablespoon of vanilla. Mix in about half of a 1 pound bag of brown sugar. Thoroughly mix by hand or, for best results, beat with an electric mixer until...

Basic Website Analytics

Basic Website Analytics for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...

Bday Card Program success

Best. Thing. Ever.

by Angie Ash, Executive Vice President Our birthday card program is getting raves. Is your store running our birthday card program? Here’s what Frank Adams has to say! “We are already having such wonderful success with the program. The other day someone came in and placed a $12,000 stack ring order and then pulled out her birthday card. We...

Blackout Chocolate Cake

Blackout Chocolate Cake

by Angie Ash, Executive Vice President I just made this chocolate cake for my husband’s birthday and all I have to say is Best. Chocolate. Cake. Ever. Don’t be hesitant to bake it when you look at all the ingredients. It comes together easily and it’s totally worth your time (and the calories!) For the chocolate cake: 3...

What To Do

What To Do.

by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...

hello autumn

Don’t Fall Behind!

by Shannon Joyce, Account Coordinator Fall is an important time of year for tons of different businesses. With Summer wrapping up, and the Holidays right around the corner, it becomes the perfect time to fine-tune email marketing efforts. Because most companies make the bulk of their revenue between Thanksgiving and Christmas, Autumn is a crucial time to...

Chicken and potatoes balsamic

Sheet Pan Balsamic Glazed Chicken and Potatoes

by Angie Ash, Executive Vice President Ingredients 1 pound small red or golden potatoes (2 inches in diameter), halved 1 small red onion, cut into 8 wedges 1 medium red or orange bell pepper, cored, seeded, and sliced 1 1/2 inches thick 2 tablespoons olive oil 1 1/2 teaspoons kosher salt, divided 1/2 teaspoon freshly ground black pepper, divided 1/4 cup balsamic vinegar 2 tablespoons honey 2 cloves garlic, peeled, divided 4 (4-inch) sprigs fresh rosemary, divided 4 boneless, skinless chicken breasts (about 2 pounds...

Marketing strategies

Marketing Strategies for the Sub $1.5M Jeweler

by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with larger jewelers who have larger budgets. So, what’s a smaller jeweler to do? Embrace change. When it comes to developing a marketing budget, one must consider multiple advertising avenues. Compounded by the rise in digital marketing and...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...

Lemon Bars

Lemon Bars

by Michael Fruchtman, CFO Ingredients: 1/2 cup (1 stick) of butter, melted 1 cup, plus 2 tablespoons of flour, divided 1/2 cup of powdered sugar, plus more for dusting the bars 1 cup of granulated sugar 1/2 teaspoon of baking powder 5 tablespoons of fresh lemon juice 2 eggs, slightly beaten Directions: Heat oven to 350 degrees. In a medium bowl, combine melted butter with 1 cup...