by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...
by Michael Fruchtman, CFO Ingredients: 1/2 cup (1 stick) of butter, melted 1 cup, plus 2 tablespoons of flour, divided 1/2 cup of powdered sugar, plus more for dusting the bars 1 cup of granulated sugar 1/2 teaspoon of baking powder 5 tablespoons of fresh lemon juice 2 eggs, slightly beaten Directions: Heat oven to 350 degrees. In a medium bowl, combine melted butter with 1 cup...
by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...
by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....
by Kelsi Roth, Graphic Designer It’s officially the last full month of summer! Take advantage of the final hot days of August and treat yourself to the perfect Ice Cream Sundae. Step 1 Pick your ice cream. Keep it simple with vanilla or chocolate to let your toppings shine, or mix it up with fruit flavors for a twist....
by Charles Pobee-Mensah, Director of Digital Marketing With fall around the bend, now is the perfect time to take a look at your online marketing and see if it’s up to snuff for the 2018 holiday season. On the most basic level, it’s all about figuring out how customers go from browsing the internet to buying jewelry...
by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...
by Logan Taylor, Social Media Coordinator A grilled cheese sandwich with an Italian twist. Serving: 3 sandwiches Ingredients: 6 slices of bread (I use French bread) 3 tablespoons butter spread 1 ½ cups of shredded mozzarella cheese (you can also use slices of mozzarella) 21 slices of pepperoni ¾ cup marinara sauce Directions: Spread about a ½ tablespoon of butter on one side of each...
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...
by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...