by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important to note that some rules of advertising remain the differentiator of what makes one business successful versus another. Like it or not, advertising is still the great influencer and persuader. And, if it didn’t work, US companies...
by Michael Fruchtman, CFO We’re at it again! New York’s Jewelry Gallery of Oyster Bay, with three generations of family in-store as signed on as our newest client. The Jewelry Gallery is a division of Coin Galleries of Oyster Bay and has been providing high-quality jewelry, vintage and antique pieces for 17 years. For more information, go...
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...
by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an affordable and better-quality pearl to offer? We found the perfect solution at JCK! Oriente Pearls offers AAA genuine freshwater cultured pearls, from earrings to bracelets to necklaces to complete sets. The pearls are hand-knotted and strung in the...
by Michael Fruchtman, CFO Makes 12 muffins For the muffins: 2 cups (9 ounces) all-purpose flour 2 teaspoons cinnamon 1 teaspoon baking powder 1/2 teaspoon baking soda 1/2 teaspoon fine sea salt 1/4 teaspoon ground ginger 1/4 teaspoon freshly ground nutmeg 2 large eggs, room temperature 1 cup packed dark brown sugar 8 ounces crème fraîche (or full-fat sour cream) 1 teaspoon pure vanilla extract 1/2 cup (4 ounces) unsalted butter, melted and still warm 2 medium-sized baking apples, peeled, cored and diced For the streusel: 3/4 cup all-purpose flour 1/4 cup packed dark brown sugar 1/4 cup granulated sugar 1/4 teaspoon fine sea salt 1/4 cup (2 ounces) unsalted butter, melted Directions: Preheat...
by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said they don’t use a door counter. Or the answer was, “Oh, yeah. We have one, but we haven’t been keeping track.” “I guess we should look into that again.” I am honestly shocked at how many retailers...
by Shannon Joyce, Account Coordinator With the first official day of Summer right around the corner, it becomes increasingly important to understand how the change in season may play an important role in consumer buying behavior. Summer, though not as holiday heavy as some of the other seasons, holds other opportunities for marketers to incorporate into their...
by Kelsi Roth, Graphic Designer Summer was made for grilling! This light and healthy salad topped with grilled flank steak is perfect for dining outdoors on a long, summer evening. Steak Ingredients: 2 pounds flank steak 2 tablespoons balsamic vinegar 2 tablespoons fresh lemon juice 1 clove garlic, minced 1 tablespoon Worcestershire sauce ½ teaspoon dried oregano ½ teaspoon dried basil ½ teaspoon dried thyme 1 teaspoon...
by Charles Pobee-Mensah, Director of Digital Marketing Sales. You live and die by them. But if you dig into your bridal sales year over year, you may discover (as we did) that something strange is going on. Something outside of your control. Perhaps, something...
by Ashley Bowen, Account Coordinator We’re pleased to announce the addition of Vons Diamonds and Jewelry, a family-owned-and-operated business in Lima, Ohio to our roster of clients. Vons has been in business for more than fifty years and is known for their engagement rings and estate jewelry, as well as custom design. Vons will join Fruchtman Marketing...