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Author: Team-Fruchtman

How to Re-Energize Your Employees

by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at their fingertips now. There was no Clientbook or Podium in the market yet. Websites weren’t as user-friendly as they are today, and photography options were limited to certain lightboxes; never mind how long it took to clean...

Ham and Cheese Cucumber Sandwich

By Traci Hubble, Account Coordinator Keeping meals light in the summer is always a plus. Our family loves to find simple and quick summertime snacks that are easy to prepare for our summer activities…boating, camping or hanging out in the backyard.  These cuke sandwiches can be rolled by cutting the slices long or if you prefer stackable handhelds,...

3 Key Benefits of Leveraging Social Media

by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers, providing a platform for engagement, brand awareness, and sales growth. Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for showcasing your unique jewelry pieces. They allow you to tell your brand's story, share customer testimonials,...

Creating Picture Perfect Moments: The Power of High-End Photography in Jewelry Social Media Marketing

by Megan Bennett, Social Media Marketing Manager In the glamorous world of high-end jewelry, nothing conveys the essence of your brand quite as powerfully as exceptional, attention-grabbing photography. As we are all acutely aware, in the digital age, every touchpoint with potential customers is a chance to leave a lasting impression, and the aesthetics of your social...

From JCK to INSTORE

by Angie Ash, EVP The INSTORE show, which took place in Chicago for several years, was a smaller show that many retailers looked forward to. With top-notch education opportunities and a full spectrum of exhibitors, if you decided to forgo JCK this year, attending INSTORE August 13 - 15 is another opportunity to re-energize and network! Check out...

Our AI is Guaranteed to Grow Your Sales!

By Shane O'Neill, VP   You've probably heard all the buzz about AI and how it's the latest and greatest thing in digital marketing. But let me let you in on a little secret - AI isn't as new as it seems. Truth is, AI has been a driving force in digital marketing for years, but there are...

Bacon Ranch Pasta Salad

by Ashley Buckowing, Graphic Designer One of my favorite indulgent summertime dishes! A savory take on a classic recipe will have you coming back for more and more! 1 package pasta (my favorite is bowtie, but rotini is common!)1/2 cup mayonnaise1/2 cup sour cream1 package dry ranch seasoning mix1/2 teaspoon garlic powder1/2 cup milk8 slices cooked bacon, chopped1...

What’s Trending for June?

by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer.   Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...

AI and the Retail Jeweler

By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware of Artificial Intelligence (AI). In simple terms, AI refers to the actual simulation of human intelligence. These are machines that are programmed to think, learn, and perform tasks. ChatGPT (which I’m sure you have heard of) is...