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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

Could Google Be Making A Virtual Window Into Your Store?

by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...

Three Quick Tips For Social Media

by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...

Grandma’s Strawberry-Rhubarb Pie

by Ashley Bowen, Account Coordinator courtesy of Valarie Enters Grandma’s Strawberry-Rhubarb Pie Crust2 cups all-purpose flour (additional flour as needed, up to ¼ cup)½ cup cake flour ((recommended: Soft As Silk))3 tsp sifted powdered sugar½ cup butter-flavored shortening¼ cup salted butterpinch of salt1 egg2 tsp vinegar¼ cup ice cold waterFilling2 ½ cups chopped red rhubarb, fresh2 ½ cups de-stemmed,...

Rainbow Connection

by Ellen Fruchtman, President Pride Month is celebrated in June. Specifically, Pride Day is celebrated on June 28, marking the date in history when the first Pride march was held in New York City in 1970. Suffice to say, a lot has happened in between and since that date. Same-sex marriage became legal in 2015.  According to...

Gen Z Shopping Habits

by Angie Ash, EVP As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally, I would be happier with their noses in more books, but I digress. However, as tied to technology as they are, they definitely fit the mold of what Gen Z wants in a...

Quick Key Lime Pie

by Michael Fruchtman, CFO Craving key lime pie? It doesn’t get any easier than this! Quick Key Lime Pie 1 9-inch graham cracker pie crust1 14 ounce can of sweetened, condensed milk3 egg yolks½ cup fresh squeezed key lime juicewhipped cream and lime slices for serving (optional) Preheat oven to 350 degrees.Combine the sweetened condensed milk, egg yolks, and lime...

Augmented Reality Is Still Moving Forward…Slowly

by Charles Pobee-Mensah, Director of Digital Marketing Back in 2017, we talked about how augmented reality will transform the jewelry industry. Now, four years later, how far have we come? The answer is not very. Augmented reality is still a bit of a fringe technology. Not yet the ubiquitous evolution it promises to be. Despite that fact,...

Baked Feta with Roasted Tomatoes

by Ellen Fruchtman, President We hear this recipe is actually trending on Tik Tok, and it’s certainly getting some buzz on food blogs. Originally created by a Finnish food blogger, it’s a delicious roasted pasta dish just perfect for the summer! Feel free to mix and match cheeses and veggies once you’ve mastered the original recipe! Baked Feta...

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...