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Author: Team-Fruchtman

Time for a Logo Makeover

by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world, keeping your brand on point is crucial. At the heart of your brand's identity lies your logo, and if it's looking a bit tired or no longer fits your vibe, it might be time for a makeover. Why Your...

The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...

I Love Steven Singer

by Ellen Fruchtman, President  There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...

Another new client!

by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster!  We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...

Chilled Squash Soup

by Angie Ash, EVP This chilled soup makes great use of seasonal squash, and it’s tasty, flavorful, and refreshing with the addition of a little lemon zest and dill. PREP TIME: 20 minutes COOK TIME: 1 hour TOTAL TIME: 1 hour 20 minutes 2 leeks, white and light green parts near the bulb only2 tbsp extra virgin olive oil2 pounds...

New Client Announcement

We are excited to announce the addition of three new clients under the same owners, Toddy and Amanda Pitard, to our growing roster! Lauray’s Jewelers, located  in Hot Springs, Arkansas Murphy-Pitard Jewelers, located in El Dorado, Arkansas Goldstein’s Jewelers, located in Mobile, Alabama We will be working hand in hand with their marketing manager, Kimberly, to develop...

When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...

4 Elements of Effective Storytelling

by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting valuable, relevant, and engaging content to attract and retain a target audience. By combining content marketing with storytelling, you can create compelling narratives that capture your audience's attention, foster stronger relationships, and drive engagement and conversions. Here are...

No-Churn Chocolate Ice Cream

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That it’s Chocolate Ice Cream and NO CHURN Chocolate Ice Cream. Prep time: 15 minutes Chill time: 8 hours Yields: 16 servings (or 8 if you really love ice cream!) 2 cups heavy whipping cream14 ounces sweetened condensed milk2 tablespoons light...

Instagram for High-End Jewelers: Tips to Sparkle and Sell

by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...