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Author: Team-Fruchtman

Warm Pistachio Raspberry Cakes

By Michael Fruchtman, CEO/CFO 1./2 cup unsalted pistachios, shelled3/4 cup sugar1/4 teaspoon salt4 tablespoons unsalted butter, softened1 teaspoon vanilla extract2 large eggs1/2 cup all-purpose flour, spooned and leveled1 cup fresh raspberries Preheat oven to 400 degrees. Coat six 6 (6-ounce) ramekins or custard cups with cooking spray.In a food processor, finely grind nuts with sugar and salt. Add...

The Importance of Christmas in July

By Ashley Buckowing, Graphic Designer The winter holiday season is the most profitable time of year for retailers. That means that you need to start planning well in advance, and it’s our suggestion that planning starts in July. Here are a few steps to get yourself in the holiday spirit: Plan, plan, plan! Make sure you gather...

Your Mid-Year Evaluation is Calling

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...

9 Legendary Diamond Sales

by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond purchases that altered the natural diamond’s legacy? They will forever mark a turning point in diamond sales. The Hancock Red; a small 0.95 carat purplish-red diamond; 1987 - This sale was the first time most people had...

Fish Tacos With Lime-Cilantro Crema

By Shane O’Neill, VP Crema1/4 cup green onions, thinly sliced1/4 cup fresh cilantro, chopped3 tablespoons fat-free mayonnaise3 tablespoons reduced-fat sour cream1 teaspoon lime rind, grated1 1/2 teaspoons fresh lime juice1/4 teaspoon salt1 garlic clove, mincedTacos1 teaspoon ground cumin1 teaspoon ground coriander 1/2 teaspoon smoked paprika1/4 teaspoon ground red pepper1/8 teaspoon salt1/8 teaspoon garlic powder1 1/2 pounds red...

How to Re-Energize Your Employees

by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at their fingertips now. There was no Clientbook or Podium in the market yet. Websites weren’t as user-friendly as they are today, and photography options were limited to certain lightboxes; never mind how long it took to clean...

Ham and Cheese Cucumber Sandwich

By Traci Hubble, Account Coordinator Keeping meals light in the summer is always a plus. Our family loves to find simple and quick summertime snacks that are easy to prepare for our summer activities…boating, camping or hanging out in the backyard.  These cuke sandwiches can be rolled by cutting the slices long or if you prefer stackable handhelds,...

3 Key Benefits of Leveraging Social Media

by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers, providing a platform for engagement, brand awareness, and sales growth. Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for showcasing your unique jewelry pieces. They allow you to tell your brand's story, share customer testimonials,...

Creating Picture Perfect Moments: The Power of High-End Photography in Jewelry Social Media Marketing

by Megan Bennett, Social Media Marketing Manager In the glamorous world of high-end jewelry, nothing conveys the essence of your brand quite as powerfully as exceptional, attention-grabbing photography. As we are all acutely aware, in the digital age, every touchpoint with potential customers is a chance to leave a lasting impression, and the aesthetics of your social...