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Author: Team-Fruchtman

Preview JCK Now!

By Ashley Buckowing, Graphic Designer JCK is right around the corner and we are gearing up for another great year! Take a peek at the MISSION: SALES magazine created by Centurion to see what are the hottest sellers, exhibitors and some great insights to the show in their feature stories. You can also view the past year’s...

Tequila Pineapple Punch

by Abbey Ellis, Account Coordinator Memorial Day Weekend has come and gone, which means the summer season has officially started. This Tequila Pineapple Punch is the perfect drink to sip on this summer. 2 ounces tequila1 ounce coconut rum1 1/2 ounces pineapple juice1/2 ounce lemon juice3 ounces seltzer Fill a large cocktail shaker, combine the tequila, coconut rum,...

How to Increase Traffic to Your Shopify Store

By Ryan Leisure, Senior Web Manager Every retailer wants more traffic, and visitors to your online store are no exception. Here are 3 things you can do to get more eyes on your Shopify site. Increase Speed Speed is a big factor in Google's search algorithm, so you want to make sure you are using a high-quality, light Shopify...

The Ride Less Taken

by Angie Ash, EVP Lately, it feels like we live in a world of increasingly opposing views. Politically, this is quite obvious. But this polarization is frankly everywhere, and it can be exhausting. Take work as just one example. On the one hand, we’re told to work harder. Get your hustle on! On the other hand, we’re told...

The Importance of Branding in the Digital Age

By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...

Ultimate Egg Salad

By Ellen Fruchtman, President An absolutely delicious (and healthier) twist on a classic. Creamy and savory with wonderful fresh herbs. You will never make it any other way! Get the recipe now. 8 eggs, hard-boiled1 green onion2 tbsp fresh dill (or basil), chopped 1/4 cup Greek yogurt, fat-free2 tbsp mayonnaise1 tbsp Dijon mustard1/2 tsp Kosher saltfresh ground pepper,...

Want to attract attention from luxury jewelry shoppers? These 10 social media content ideas will do the trick.

By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...

History’s Iconic Jewels

By Traci Hubble, Account Coordinator A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and clarity. In fact, the narrative surrounding a jewel may be the key to its unique value. This is especially true if the jewel has a reputation for being “cursed,” or if it...

Are You Thinking About Marketing All Wrong?

by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to marketing, the question usually is, “How long before I start to see results?” That’s a loaded question because it really depends on many factors, such as your budget and strategy. But it also requires a word seldom...

White Wine Margaritas

by Angie Ash, EVP Having a tough time deciding between white wine and a margarita? Now, you don’t have to choose. 750 ml Pinot Grigio (1 bottle)1 can limeade concentrate (with two cans of water)2 cups orange juice1/2 cup tequila (mid shelf or higher)sea saltfresh limes Pour the entire bottle of pinot grigio into your favorite pitcher.Add 1...