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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: Team-Fruchtman

thick drink in clear glass on white plate

Shackwacker – Ready for Summer

by Shane O’Neill, Vice President Shackwacker 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

Is Apple Hurting Your Facebook Advertising?

by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In this case, Mom and Dad are two tech giants, Apple and Facebook. And at this point, we're still not sure if the collateral damage will be like Hong Kong after the Godzilla vs. Kong battle. Let's take a...

Dogs & Cats Beware

by Hayley Lardinais, Account Coordinator Having purchased my first house within the last year, homeownership has introduced a slew of new responsibilities and “hobbies”. Most recently I’ve entered into the world of landscaping and gardening, and there is A LOT to learn! It never really crossed my mind that some of the flowers I choose to put...

Easy Celebration Salad

by Angie Ash, EVP This versatile salad is bursting with flavor and texture, and healthy yet tasty ingredients. It’s my favorite to whip together for gatherings with family or friends, which I’m hoping we can actually do this summer! Easy Celebration Salad For the Dressing¾ cup sugar½ cup apple cider vinegar½ teaspoon salt½ teaspoon black pepper¼ cup extra virgin...

Visionaries Wanted.

by Ellen Fruchtman, President The road is winding when it comes to business. Sometimes uphill. Sometimes downhill. And, everything in-between. We’re reading article after article about how businesses weathered the COVID storm and how those that thrived made the necessary adjustments. Necessity is the mother of invention. But, what if we weren’t always driven by necessity and...

Today is National Renewal Day

by Ashley Bowen, Account Coordinator Many people think of May 4th as Star Wars Day because of the correlation to the movie and “May the 4th be with you”. May 4th is also National Renewal Day, though. This is a great opportunity to pause and reflect on the goals you may have set for yourself at the...

Sour Cherry Fritters

by Charles Pobee-Mensah, Director of Digital Marketing Sour Cherries are only around for a few short weeks. If you're able to pick some this year, here is a recipe to get you ready. Sour Cherry Fritters 1 cup flour (sifted)2 tablespoons sugar1 teaspoon baking powder2 eggs (separated)½ teaspoon salt3 tablespoons water1 cup pitted sour cherries Sift together the flour, baking...

Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially amongst influencers’ captions and their recent posts so I wanted to investigate. For so long, we’ve known Instagram to be a well-polished, curated portfolio of our lives. We always want to put our best foot forward, and...

Ricotta & Pesto Crostini

by Hayley Lardinais, Account Coordinator This is the easiest appetizer or snack to bring to a gathering, with the biggest pay-off. You definitely won’t have to worry about taking leftovers home with you. They may not be the prettiest, but boy, do they taste good! Ricotta & Pesto Crostinis 1 french baguette (sliced)olive oil (to taste)ricotta cheese (to...

Things That Make You Go “Hmmm?…”

by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing three-stone rings into a past/present/future ring. Or making that pendant of swirling diamonds not just be a nice design, but a “journey”. Other things are a bit more far-fetched, or just plain crazy. We’ve seen it all...