Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here. Want the entire white paper? We’re happy to share it with you! Download it here on our website. AND if you’re going...
Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with a cool, frozen watermelon margarita. Enjoy! Source RIM2 tablespoons kosher salt1 tablespoon granulated sugar1 lime zest1 lime wedgeCOCKTAIL4 cups chopped watermelon1/4 cup lime juice1/2 cup silver tequila1/4 cup triple sec4 slices watermelon, for garnish4 lime rounds, for garnish Place...
New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How do I become like (fill in the blank jeweler)? How many times have you asked one, if not all of these questions, at some point in your business life? When all you really need to do is look inward...
We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...
Pizza is a favorite among many, but you can also make it for dessert and it’s equally delicious! The dessert version uses sugar cookie dough, cream cheese frosting and fresh fruit, making it the perfect summertime dessert to bring to a gathering with friends and family. If you’re short on time, premade sugar cookie dough from...
by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond jewelry business, you’re not alone! Here’s how the message of sustainability can help. Conflict-free diamonds have long been a topic of discussion and advocacy among fine retail jewelers, but it seems the biggest conflict we’ve seen lately in...
What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...
by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...