Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...
By Michael Fruchtman, CFO Sauce:1/2 cup ketchup1/4 cup light or mild molasses2 tablespoons grated onion2 tablespoons Worcestershire sauce2 tablespoons Dijon mustard2 tablespoons cider vinegar1 tablespoon light brown sugarKebabs2 pounds boneless skinless chicken thighs2 teaspoons kosher salt2 tablespoons sweet paprika4 teaspoons sugar2 teaspoons smoked paprika2 slices bacon, cut into 1/2 inch pieces SauceBring all ingredients to a simmer in...
By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...
Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...
While the weather is wet and gloomy outside, bring some sunshine inside with a drink that will put spring in your step as you wait for the flowers outside to bloom. Source: https://eat-drink-love.com/spring-sangria/ 750 ml bottle of fruity white wine3 cups Sprite (or lemon lime sparkling water)2 cups pineapple juice1/2 cup orange juiceSliced lemons, limes and oranges (plus pineapple,...
By Angie Ash, EVP It’s not hard to see the effects of inflation as we know it “at the moment” when we fill up our gas tanks and go to the grocery store. At $4.00+ at the low end for a gallon of gas and $11.00 a pound for quality smoked ham, for example, the proof is...
We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...
By Shane O’Neill, Vice President 2 cups cake flour2 teaspoons baking powder1/2 teaspoon salt4 large eggs, separated2 tablespoons sugar1/2 teaspoon vanilla extract4 tablespoons unsalted butter, melted2 cups milknon-stick cooking spray Preheat the waffle iron according to the manufacturer’s instructions. In 1 medium bowl sift together flour, baking powder, and salt. Set aside.In a second bowl use the wooden...
A Fruchtman Marketing Podcast
With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next.
By Angie Ash, Executive Vice President Fruchtman Marketing is excited to announce the development of a new website for Elebash’s Jewelers of Pensacola, Florida. Their new website will be built on the Shopify platform and will feature an elegant theme to highlight their custom, bridal, and repair business. The new site is set to launch in early...