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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Author: Team-Fruchtman

Must the show go on?

By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step back and survey how much they might mean, or not mean, to today’s viewers. Sure, we love to see the stars dressed to the nines and wearing extravagant jewels and clothing us mere mortals can only dream...

Chickpea Peperonata Stuffed Shells

by Kristy Cartmell, Graphic Designer and Social Media Coordinator Chickpea Peperonata Stuffed Shells Cooking Spray12 Uncooked Jumbo Shells1 tbsp Olive Oil1 cup Onion (Chopped)1 Medium Sweet Red Pepper (Chopped)1 Medium Yellow Pepper (Chopped)3 Garlic Cloves (Minced)1 15 oz Canned Chickpeas (Drained and Rinsed)1 tbsp Fresh Oregano (Chopped)½ cup Grated Parmesan (Regular or Vegan)1 tbsp White Balsamic Vinegar ...

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

Online Marketing Strategies for Jewelry Stores

by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy to get lost in the quagmire of "opportunities". Instead of looking at more new options, let's take a step back and think about the core strategies that work for jewelry stores online. Marketing to Current Customers Collect > Engage...

Pistachio Pesto

Mix up a traditional pesto with pistachios! This quick recipe is ready in under 30 minutes. Pistachio Pesto Pasta 1 pound fettuccine pasta¾ cup heavy whipping cream1 lemon (zested and juiced)1 cup flat parsley leaves (packed)½ cup pistachios (no shells, lightly roasted)2 cloves of garlic (minced or grated)2 tablespoons extra virgin olive oil⅓ cup grated parmesansalt and pepper...

Survey Says!

by Angie Ash, EVP We LOVE hearing how you’re getting business done with restrictions still in place. Please consider taking this short survey. We’ll share the results in a future T3 issue!...

Peach Pop Tarts

By Ashley Bowen, Account Coordinator The warmer temperatures mean seasonal produce will soon be plentiful in your grocery store or farmers market. This recipe uses peaches, but blueberries or strawberries would also be delicious! Save this recipe for a breakfast treat or a special dessert and pair it with your favorite ice cream. Peach Pop Tarts 6 peaches (sliced)2...

Believe it or not?

Should you believe everything you read? We all are aware of the litany of false information on the Internet. Headlines are often sensational. Paid content is often mistaken for real news content. And is there such a thing anymore as real news? Even within our own trade and retail-focused publications, which are not hard-news centric, there is...

New Tab Groups In Google Chrome Make Browsing Easier

by Charles Pobee-Mensah, Director of Digital Marketing Ever feel lost in all the tabs you have open? Google Chrome recently added a better way to keep your browser tabs organized. You can now create "tab groups".  These neat little things can be named, color-coordinated, and minimized. So instead of seeing dozens of tabs with their names cut off,...