Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
JCK's Biggest Deal
by Logan Taylor, Social Media Coordinator JCK week is here. Are you prepared? Will it be your best show ever?...
Extra! Extra!
by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read...
Don’t Forget Thanksgiving
It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in...
Bigger Isn’t Always Better
Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word?...
Will You Make It Through This Article?
On a typical night in the Sugg household, you can find my four children relaxing in front of the television,...
The Importance Of Brand Identity
Being a graphic designer, I find the most joy I get out of my work is designing brand identities. Why?...
Employees Turned Influencers
A few weeks ago, I stumbled across an Instagram user with great content and a huge following. They were engaged...
