Fruchtman Findings

When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are...

As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using...

Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV,...

As a graphic designer, I find that communicating with people who are not fluent in design can sometimes be a...

On the surface, communication doesn’t seem difficult—most people don’t give it a second thought. It seems so elementary, many times...

Many people roll their eyes at the term “social media,” but what many don’t see is that it’s the evolution...

You can’t ignore it, and you don’t have to be a part of #teamapple to understand its relevance. Apple’s annual...

Have you ever noticed that there are “trends” and “fads” in graphic design? Check out this article outlining design trends...