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Home / Findings / Category_Department Article

Fruchtman Findings

Industry insights from the jewelry marketing experts.

What’s In A Number?
August 29 2016
What’s In A Number?

The best part of digital marketing is the sheer volume of data that can be pulled from your results. Depending...

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When Counting Counts
August 22 2016
When Counting Counts

Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about...

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Brick And Mortar Collapsing Under E-Commerce Pressure
August 15 2016
Brick And Mortar Collapsing Under E-Commerce Pressure

While sitting in Ellen’s office this morning reviewing various projects, she received an email stating that Macy’s is closing 100...

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Less Is More
August 08 2016
Less Is More

It’s Tuesday morning. Your alarm goes off, you get out of bed, make coffee, grab your phone to do what...

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The Fifth Sense
August 01 2016
The Fifth Sense

“What does customer service mean to you?” If you have worked in retail, you most likely had to answer this...

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Are You Over-Clocked?
July 25 2016
Are You Over-Clocked?

Do you ever find yourself in a situation where you wish there were more hours in the day so that...

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Facebook Expands Your Vocabulary With AI-Driven Translations.
July 18 2016
Facebook Expands Your Vocabulary With AI-Driven Translations.

If you have a global brand, sell online, or just live in the right area, you know that sometimes a...

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Pop Goes The TV
July 11 2016
Pop Goes The TV

Who cares if Olivia Pope is wearing pearls? You should. Television is still the number one driver of Pop Culture...

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