Fruchtman Findings

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...

by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to...

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...

How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...