Fruchtman Findings

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...

By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign...

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...

By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to...

By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have...

By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the...

By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies...

By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age...