Fruchtman Findings
Industry insights from the jewelry marketing experts.
For Me, From Me
By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign...
The Double-Edged Sword
By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...
The Complete Guide to Online Social Listening
By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to...
Meet us in St. Louis.
By Ellen Fruchtman, President Elleard Hefferin Fine Jewelers has joined Fruchtman Marketing as a new full-service client and we couldn’t...
Building a Marketing Budget
By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have...
New Client Announcement: DPA
By Kelsi Roth, Graphic Designer The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their...
Impact Your Profitability with Social Responsibility
By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the...
Are you willing to share?
By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies...