Fruchtman Findings
Industry insights from the jewelry marketing experts.
Should Local Jewelers Sell Online?
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....
The New TV
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Before You Start Digital Marketing, Do This.
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...
Top 5 Must Haves for a Great Jewelry Store Website
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance?...
Adult Swim Only
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...
Keeping Up With Social Media
by Logan Taylor, Social Media Coordinator I’m sure you’ve all heard of the major changes that are continuing to happen...