Fruchtman Findings

One of my biggest pet peeves is working with media reps who don’t understand the information they are sending. They...

So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And...

I love a good story - which is good, since I write for a living. The business world is an...

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while...

Ah, political season. That fun and exciting time when every ad we see on TV consists of someone telling us...

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital,...

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see...

According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with...