Fruchtman Findings
Industry insights from the jewelry marketing experts.
Tidal Is Sinking
It looks like Tidal is sinking before it even has a chance to swim. There has been a lot of...
Weighing the Costs
You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller...
Is It Time to Change Your Logo?
It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who...
Take a Lesson from Lego
What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has...