Fruchtman Findings
Industry insights from the jewelry marketing experts.
What’s Hot: Le Vian’s Trend Forecast for 2025
Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...
Small Change, Big Difference
The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
Vintage Rolex Sets Record at Timepieces Auction
by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction...