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Home / Findings / Category_The Buzz

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Three Great Ways To Gain New Customers in Q4
August 22 2024
Three Great Ways To Gain New Customers in Q4

Not only is the holiday season great for business and sales, it’s also a wonderful (if not the best) time...

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On-Page SEO: Enhancing Website Visibility and User Experience
August 12 2024
On-Page SEO: Enhancing Website Visibility and User Experience

On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...

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What’s Hot: Le Vian’s Trend Forecast for 2025
July 24 2024
What’s Hot: Le Vian’s Trend Forecast for 2025

Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...

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Lab Grown Luxury
July 18 2024
Lab Grown Luxury

London fundraiser sees a jaw dropping sale.

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Small Change, Big Difference
July 12 2024
Small Change, Big Difference

The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...

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Is Less More?
June 27 2024
Is Less More?

Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!

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Turn Your Summertime Slump Into Summertime Sizzle
June 20 2024
Turn Your Summertime Slump Into Summertime Sizzle

It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...

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Red, White & Blue Might Be More Valuable Than You Think
June 17 2024
Red, White & Blue Might Be More Valuable Than You Think

With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...

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