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Home / Findings / Category_The Buzz

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Super Bowl…Super Hire
January 25 2016
Super Bowl…Super Hire

If you’re obsessed with Super Bowl commercials, check this out. Get your first look at the 50 commercials prior to...

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Smartphones And Tablets Ruled Ecommerce Holiday Sales
January 18 2016
Smartphones And Tablets Ruled Ecommerce Holiday Sales

Click Here For Q4 Profits The numbers are coming in, and according to one analytics firm, a lot of shoppers...

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Yes, They’re Everywhere, But This Fitness Tracker Has Some Flair.
January 11 2016
Yes, They’re Everywhere, But This Fitness Tracker Has Some Flair.

They’re the latest and greatest in the fitness craze – those wearable trackers that count your steps and help you...

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Ellen Fruchtman, President and Lead Strategist at Fruchtman Marketing - Jewelry Marketing Specialists
November 16 2015
Ellen Fruchtman Featured In The Centurion

Our own Ellen Fruchtman was recently interviewed in The Centurion online newsletter about how to keep up with a changing...

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Drone Delivery
November 02 2015
Drone Delivery

There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a...

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Jewelry To Die For
October 26 2015
Jewelry To Die For

Cursed jewels are a favorite fare for Hollywood script writers. This week, as we get ready for Halloween, it’s also...

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Jewelry Industry Groups Create New Political Council.
October 19 2015
Jewelry Industry Groups Create New Political Council.

There’s a new collective voice for the jewelry industry on Capitol Hill. According to IDEX Online, nine US jewelry associations...

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One Ring To Rule Them All?
October 12 2015
One Ring To Rule Them All?

In this case, we’re talking about electronic devices, not Middle Earth. According to a recent article in JCKOnline, tech giant...

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