Fruchtman Findings
Industry insights from the jewelry marketing experts.
5 Ways to Optimize Your Website Images to Benefit Your SEO
by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing...
The Glittering Rise of Video Content: Social Media Strategies for Jewelers
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on...
Maximizing E-commerce Revenue Through Strategic Upselling
by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize...
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Aquamarine: The Happiness Birthstone
by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
Crackers with a side of 24k gold, please.
by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...
Using SEO To Your Advantage
by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The...