By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have your 2019 budget finalized. But, I have a sneaky suspicion many of you are still going by the seat of your pants with zero strategies and no rhyme or reason as to what you should do and...
By Kelsi Roth, Graphic Designer The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their creative and oversee all trade communications. Fruchtman will be developing an exclusive DPA Portal that will also house all materials for retailers to easily download and order items for their local market use. In addition to the...
By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...
by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...
by Charles Pobee-Mensah, Director of Digital Marketing Our own Kelsi Roth came up with our original list of eight great business & marketing podcasts. If you’re done giving those a try, or simply looking for more, here are 8 more that I have personally listened to and love. Each will help you run your business and grow...
by Charles Pobee-Mensah, Director of Digital Marketing No one likes seeing low numbers. We all know the feeling of seeing lackluster results. But the difference between the winners and the losers is what you do in response. Get ready to turn this ship around. Here are five steps to take when your online campaign misses the mark. Get...
By Ashley Bowman, Account Coordinator Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...
By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal. Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...
By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age and grew up surrounded by technological advancements. Chances are they don’t know a world without mobile phones and tablets. They crave engagement and they acquire this from watching video. They are a powerful consumer group and marketers...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...