by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” For many people, though, possibly you included, it’s also the most stressful time of the year. Will the end of the year sales you’re anticipating happen again this year?...
By Dana Rathke, Social Media Specialist It’s nothing new, but Facebook and Instagram Live are seeing a major increase in use and importance each and every day. Connect with your audience with real, in-the-moment video content. Here are some tips on getting started and succeeding at Facebook and Instagram Live: Add Value. Think about the intention of...
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others. So when news broke that they might be starting to encroach on the jewelry industry with its own line, the natural reaction is to think about how to protect your business. Could selling online be the way...
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes no one. They just looking for that cabbage, see. Such is business, heck no one wants to become some dewdropper pressing flesh for a penny, savvy? Yet...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The local Red Cross provided the training from an early age, and by the time I was 10 years old, I became a Red Cross Junior Lifeguard. I certainly wasn’t a Michael Phelps, but I could dive to...