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Digital Marketing

Chrome Allows Ad Blocking

Chrome Allows Ad Blocking

by Shane O'Neill, Vice President We've discussed in the past, for those who regularly read T3, that Google frowns upon certain types of user experiences, such as website pop-up banners. Now their newest update to the Chrome browser will begin blocking certain types of Ads. If you do digital marketing, that probably sounds bad on the surface,...

Avoid Digital Marketing Pitfalls

How to Avoid Digital Marketing Pitfalls

by Shane O'Neill, Vice President Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital...

How To Grab Attention

We Want Your Attention

It’s time to cut through the noise and truly connect with consumers. In this digital age, there is an overflow of messaging and advertisements from companies competing for attention. According to recent studies, we come across 4,000- 10,000 branding messages every day. Your brand is bound to be lost in the noise. The following are a...

Facebook 2018 Changes

2018 Brings Changes to Facebook

by Ashley Bowen, Account Coordinator As social media continues to evolve, so too must the way businesses who utilize the platforms to engage with consumers. Recently announced changes in the way Facebook will be displaying content in newsfeeds will no doubt have an impact on businesses, who rely on the platform as a means of social marketing...

where to advertise

Where Should Retailers Advertise?

by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...

social media trends 2018

Top 8 Social Media Trends for 2018

by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...

2017 top ads

The Top Ads of 2017

by Jenny Macino, Graphic Designer It may be a new year, but that doesn’t mean we can’t still talk about 2017, right? Especially in terms of advertising. In December, Adweek listed their 10 Best Ads of 2017. Their selection includes ads from brands ranging from Nike to Burger King. According to Tim Nudd of Adweek, “These ads...

first screen

What About the First Screen?

by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...