by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...
by Logan Taylor - Social Media Coordinator Something new from Fruchtman Marketing. In the ever-changing world of digital marketing, we as marketing experts decided it was time to update our website. In the scheme of creating the new template to lay out everything we do for jewelry retailers and manufacturers, we decided to modify our logo to...
Augmented reality has the potential to change the jewelry industry forever. The last tech boom shifted most of the retail industry toward selling online. Local jewelers, however, weren’t affected in quite the same way. By and large, customers still want to see jewelry before they buy it. But, all of that could change if the tech...
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three feet of table is all that separates us… I can smell the hint of stale wintergreen gum on his breath, but his eyes just stare… wandering, unfocused, overwhelmed. Glenn! Things are different now… you must adapt,...
Fruchtman Marketing is pleased to announce the promotion of Charles Pobee-Mensah as the new Director of Digital Marketing. Charles joined Fruchtman Marketing in April 2017 as a Digital Marketing Specialist and quickly made his mark, demonstrating his vast understanding of the digital marketplace and desire to innovate. In his short time at Fruchtman Marketing, he has...
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t often recommended or needed. This was primarily due to budget restraints and the lack of sophisticated competition (digitally speaking) on a local level. That is to say, five years ago, most independent retailers had poor website experiences. So,...
We are excited to announce the addition of a new client! Washington Diamond, located in Falls Church, VA, has signed as a full-service client. We are looking forward to creating successful marketing campaigns and drivers for their business!...
Price, quality, and delivery are the foundational requirements to make a sale. With most competitors being able to equally deliver on these basics, how does a jeweler distinguish themselves from the rest? A good question, and it is at the heart of why digital marketing is having such an impact on business. Most jewelers will tell you...
As a professional in the jewelry industry, you know a lot. Sure, you know fine jewelry, but you also know more. You may have had to master financing, marketing, customer service. Then, the internet came along. And after that, smartphones followed, just to name a few. The world changed dramatically and some people simply decided to hire...
They were one of our very first clients. And it was a great relationship. We parted as friends, and we’ve both grown and changed a bit over time, but the chemistry is still there. We’re happy to announce that Johannes Hunter Jewelers of Colorado Springs, Colorado is our oldest new client. Or would that be our newest...