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Digital Marketing

Smart Speaker Marketing Has Arrived

Since its initial release in November 2014, Amazon’s Echo has proven to be a success. Millions of people are now using their new voice assistant to play music, tell jokes, receive news briefings, and of course, order products from Amazon. All done hands-free by speaking to their device. Both Google and Apple have followed suit by introducing...

Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...

The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail.  If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...

Is Your Site Secure?

If your website has any search or data entry fields, and whose doesn't, October's update to the Google Chrome browser will start to show the site as "Not Secure" if you haven't already secured SSL/TLS certificates and setup HTTPS on your web servers. Most jeweler sites are currently not. Is yours? Click for more information: http://www.zdnet.com/article/google-tightens-noose-on-http-chrome-to-stick-not-secure-on-pages-with-search-fields/...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...