by Angie Ash, EVP As someone with a side hustle teaching a few classes at a local gym, I often get asked how to keep weight off successfully and long-term. It’s not easy, especially for women as they age and face the realities of a slower metabolism and the effects of hormones. As if the rest of...
by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...
by Ellen Fruchtman, President Lately, I have seen a rash of advertising advice from other marketing professionals in our industry. Some are providing me a significant amount of angst. Because after reading those recommendations and not-so-solid ideas, I’m quite certain the advice is actually bad. Not just bad because they are from some competitors, because I have...
By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has escalated the infection. It’s more important for retailers to test themselves and make sure they aren’t turning into a…ZOMBIE JEWELER. A New Infection, a New Dawn “Where did he go?” It was a question I was often asked about...
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at store level basics. Better Bridal Business. Every weekend...
by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...
by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” This year we can only hope, right? For many people, possibly you included, it’s also the most stressful time of the year. Before you’re in the thick of it, make...
by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...
by Larry Johnson, Larry Johnson Consulting Services One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are...
By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...