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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Basic Website Analytics

Basic Website Analytics for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website just by typing questions...

What To Do

What To Do.

by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales, representing approximately 22%. With men spending an average (according to the study) of 3.5 months searching for the right ring, your engagement ring customers are about to enter (if not already there) what we call the “bridal...

Marketing strategies

Marketing Strategies for the Sub $1.5M Jeweler

by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with larger jewelers who have larger budgets. So, what’s a smaller jeweler to do? Embrace change. When it comes to developing a marketing budget, one must consider multiple advertising avenues. Compounded by the rise in digital marketing and...

Your Marketing Animal

What’s Your Marketing Animal?

by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...

SEO and Paid Search

The Yin & Yang of Digital Marketing

by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...

Christmas in July

It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach, vacations and lemonade stands. Depending on your sales history, it can also mean a generally slower time of year for your business. Take advantage of the extra time you may have on your hands to start planning...

Online Marketing

3 Misunderstood Facts About Online Jewelry Marketing

by Charles Pobee-Mensah, Director of Digital Marketing Marketing your jewelry business online may work differently from what you imagine. Here are three important, yet commonly misunderstood facts you need to know: 1. Online Isn’t All That Different from Traditional You may hear a lot about tracking, conversion rates, and “big data” when it comes to online marketing. The impression...