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Less Is More. (And Half Of That Is Even Better)

I remember reading somewhere about scientists developing an electron laser that could actually inscribe all 24 volumes of the Encyclopedia Brittanica on the head of a pin. And it made me think of communication in general, and marketing communication in particular. Why? Because just because you can, doesn’t mean you should. Case in point…email blasts. Yes, you can...

Fifty-Five Is Not Old

“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with over 30 years of experience, back in 2012. He updated the piece last year and it is again making the rounds in 2016. In the article, he bemoans the fact that turning 55 wasn’t a major...

Are You Trending?

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might just be the one to get picked. Unlike a lot of my friends, co-workers, and acquaintances, the only shopping that really gets on my nerves involves a grocery cart. Perhaps it’s because my mom took us...

Imagine the Unimaginable.

In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right size, but not the right color. Another store had the right style, but not the right size. The task of finding a simple pair of shoes was anything but simple. So, he went online. Again, he...

Co-op vs. Store Branding

It’s that time of year again.  Co-op advertising for 2016 is due to be submitted for reimbursement.  In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it.  A lot of vendors have made changes...

Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they most desire. Now imagine that customer stepping foot into a retail store so labyrinthine and full of obstacles that just seeing it from the front door would make them turn and walk away. Perhaps the front...

Peanut Butter Marketing

Where’s The Peanut Butter For My Waffles?

I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of waffles just like I did… smothered in peanut butter. Specifically, homemade waffles, covered in Jif peanut butter and Mrs. Butterworth’s syrup… with a nice cold glass of milk. Absolutely delicious. Alas, apparently most children consumed cereal...

Knowledge Is Power

One of my favorite quotes, a Russian proverb, is engraved on the side of our downtown, Toledo library. “There is no shame in not knowing, only in refusing to learn.” It resonates for me for several reasons. There are those who thirst for knowledge. For them, there are no limits to what they want to learn....

Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...

Fifty-Five Is NOT Old!

Forgive me for this article, retailers, as I want to talk about media for 2017. I know most of are in the holiday mode now and have just held or will be hosting your annual client holiday party. You do not want to talk about 2017 now, as you’re worried about how your year will end. That said,...